The document discusses a best practices case study called Betacup that aimed to address the issue of paper cup waste. It involved an open call that attracted over 430 ideas from more than 5000 participants to scale solutions. The most promising ideas were selected through an expert jury and agile design process involving over 1600 versions and 5000 feedback comments. The collaborative process nurtured a community and produced results through real commitment and design ownership on a relevant topic. In the end, the project earned significant media attention due to its contagious collaborative atmosphere.

1. Intro +
Betacup
Best Practice case Bastian
Unterberg
@bunterberg
bunterberg@jovoto.com

2. HOW Do I Want
To Work?

3. Most
Creative Industries
are Walled gardens

4. HOW Do I Want
To Work?
A Global
Platform to
Nurture Talent

5. Betacup
Best Practice case

6. CC MattBiddulph
each year
1.400.000 tons
of Coffee Beans
are brewed in the US
6

7. CC Ernst Vikne
in North America Each Year
58 Billion
Paper Cups
end up un-recycled on landfills
7

8. CC Wagner Cassimiro
that makes it
20 Million trees
cut down
each Year
8

9. CC Max Giani
and
16.000
Olympic-sized
Pools
of Water
used for production
9

10. CC Paul Papdimitriou
paper cups are a
multiMillion
dollar
Issue
10

11. 11

12. an
Open CALL
to scale Action
12

13. multiple
COMMUNITies
BASED
ARCHITECTURE
13

14. A DISTINCT
CREATIVE
14
BRIEF

15. an Expert
Jury
Curation
15

16. AGILE
DESIGN
process

17. 430
Ideas
submitted
17

18. 430
IDEAS
in more than
1600 versions
18

19. More than
5.000
Comments
Provided Feedback
19

20. More than
13.000
Ratings
vetted
the submissions
20

21. More than
5000
People
participated
21
actively

22. CC Paul Papdimitriou
Hey Guys
you are
earning
a ton of
media
22

23. 23

24. LEt us Look at
The Building
Blocks of
Success

25. well,
Happy talent
Delivers
great results

26. REAL
COMMITMENT
nurtures
COMMUNITY
26

27. Design
Ownership
27

28. Choose A Topic
Which carries
relevancy
in itself
28

29. The
Collaborative
Atmosphere
became contagious
29

30. Thank
You
Bastian
Unterberg
@bunterberg
bunterberg@jovoto.com