As part of this presentation to the Shanghai Chapter of the British Chamber of Commerce, I discuss the dynamics of CSR/ sustainability in China and how firms are responding.
27. Wait until perhaps it’s too late….How much can be solved today? Who should take the first step? Confidence becomes the biggest issue, and source of further pressure
28. Who’s to Blame / Who Should Lead Business Leaders Citizens Politicians Change Leadership Personal Accountability Harmonious Society
29. How Big Should the Response Be? Is 750 billion enough to save the global economy? Is 5 Trillion enough? … and how much is saving the polar bears going to cost?
31. CSR/ Sustainability Governance Workplace Environment Community Consumers Internal programs focused on employee wellbeing and job satisfaction Developing process and programs that minimize impact to environment External programs that link firm & community through volunteering & philanthropy Providing products/ services to consumers that are safe and live up to expectations Internal program meant to reduce risks of corruption / abuse in the firm
69. High local ownership / engagementGlobal firms (and their foundations) began developing capacity internally to locally source project partners as a means to create more stable programs that have greater buy in locally China HQ Corning BU Local Organization Local Partner Local Partner Local Partner
70. Publicly Governance Workplace Environment Community Consumers Developing green products PR/ media messaging referencing “commitment to the environment Website and CSR reporting on labor practices Sustainability Reporting Donations to green NGOs Splash advertising of any green credentials of product, services, or investments Long term financial commitments to local NGOs Employee volunteering None
71. Privately Governance Workplace Environment Community Consumers Working to figure out what it is consumers value Working with suppliers / distributors to ensure safe products Preparing disaster plans Review of employee handbooks, and alignment of benefits to market Internal programs focused on moral boost Environmental assessments of operations Private engagement with NGOs and Agencies to understand future concern Internal program guidelines being developed Exploring mechanisms for more effective giving with local NGOs Risk Assessment and process evaluation Installation of systems to identify, track, and alert to misconduct