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CSR and Sustainability in China
Develop long term capacity within the various actors (NGO, MNC, academic, gov’t, and citizen) to create stable/ sustainable solutions ,[object Object]
Conduct research, study problems, assess program, & create partnerships
Work with social entrepreneurs and NGO leaders to develop capacity
On campus research, develop student leaders, clubs, mentorships, internshipsEstablished in 2004, Hands On China’s mission is connecting people – both locals and foreigners in Shanghai who want to become involved as volunteers in community activities with local charities who need assistance. ,[object Object]
Support project partners with direct donations, fundraising planning and execution, community project design/implementation
Design and manage a variety of community relations programs for private sector partners in Shanghai – CorpWorks!Developed the project based class Sustainability and Responsible Leaderships for 193 MBA students ,[object Object]
Improve student awareness of the social and environmental challenges in China
36 teams will conduct research, develop external partner, & present business plan,[object Object]
Issues of Economy
Issues of Environment Systemic Fact that China’s economic growth has negatively impacted the environment ,[object Object]
Air Pollution – 16 of the world’s 20 cities with the worst air are in China
Carbon emissions – China is now #1 emitter of carbon dioxideSystem that has lost resilience and is vulnerable to shocks. ,[object Object]
Regular sand storms in the North of China
Extinction of animals and plant life from habitat destruction ,[object Object]
Gender Imbalances: More then 115 boys for every 100 girls born
Aging Society: By 2050, China will have more than 440 million people older than 60, 31% of the population
Community Engagement: Integration and engagement within community is diminishing
 Cultural Preservation: Lost languages and cultures ,[object Object]
Key Questions/ Debates
Severity of the Problem How large are the problems? ,[object Object]
Are these problems systemic?
Are the problems TOO BIG TO FAIL?Are the problems manageable/ solvable? ,[object Object]
Will Beijing fail to find more water?
Can safe milk be delivered to consumers?Or… Are we going to burn up? ,[object Object]
End of polar bears?,[object Object]
Wait until perhaps it’s too late….How much can be solved today? Who should take the first step? Confidence becomes the biggest issue, and source of further pressure

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Business Response to CSR/ Sustainability in China

  • 2.
  • 3. Conduct research, study problems, assess program, & create partnerships
  • 4. Work with social entrepreneurs and NGO leaders to develop capacity
  • 5.
  • 6. Support project partners with direct donations, fundraising planning and execution, community project design/implementation
  • 7.
  • 8. Improve student awareness of the social and environmental challenges in China
  • 9.
  • 11.
  • 12. Air Pollution – 16 of the world’s 20 cities with the worst air are in China
  • 13.
  • 14. Regular sand storms in the North of China
  • 15.
  • 16. Gender Imbalances: More then 115 boys for every 100 girls born
  • 17. Aging Society: By 2050, China will have more than 440 million people older than 60, 31% of the population
  • 18. Community Engagement: Integration and engagement within community is diminishing
  • 19.
  • 21.
  • 22. Are these problems systemic?
  • 23.
  • 24. Will Beijing fail to find more water?
  • 25.
  • 26.
  • 27. Wait until perhaps it’s too late….How much can be solved today? Who should take the first step? Confidence becomes the biggest issue, and source of further pressure
  • 28. Who’s to Blame / Who Should Lead Business Leaders Citizens Politicians Change Leadership Personal Accountability Harmonious Society
  • 29. How Big Should the Response Be? Is 750 billion enough to save the global economy? Is 5 Trillion enough? … and how much is saving the polar bears going to cost?
  • 30. What Pressures Do Firms Face:
  • 31. CSR/ Sustainability Governance Workplace Environment Community Consumers Internal programs focused on employee wellbeing and job satisfaction Developing process and programs that minimize impact to environment External programs that link firm & community through volunteering & philanthropy Providing products/ services to consumers that are safe and live up to expectations Internal program meant to reduce risks of corruption / abuse in the firm
  • 32.
  • 33. Factories with up to 20 beds in a room
  • 34.
  • 35.
  • 36. Firms are having to improve working conditions to attract and retain workers
  • 37.
  • 38.
  • 39. SEPA and NRDC were given more power and support
  • 40.
  • 41. Immediate tightening of all investment regulations occurred and turning away investments
  • 42.
  • 43. Government incentives meant to entice high-value production
  • 44.
  • 45.
  • 46. Source of contamination was US manufacturing site
  • 47. Limited to few batches
  • 48. Batches were sold in the United States, Puerto Rico, Caribbean
  • 49. Unlicensed sales of product has been found in China
  • 50.
  • 51.
  • 55.
  • 56. Healthy vents and feedback mechanisms are being added
  • 57.
  • 58.
  • 59. Rebalancing risk / reward equation
  • 61.
  • 62. Moving away from environmentally damaging processes
  • 63.
  • 64. Creating core values that align with values of employees
  • 65.
  • 66. Partnerships reflected global issues of interest
  • 67.
  • 68. Alignment of issues at the regional level that tie to global level
  • 69. High local ownership / engagementGlobal firms (and their foundations) began developing capacity internally to locally source project partners as a means to create more stable programs that have greater buy in locally China HQ Corning BU Local Organization Local Partner Local Partner Local Partner
  • 70. Publicly Governance Workplace Environment Community Consumers Developing green products PR/ media messaging referencing “commitment to the environment Website and CSR reporting on labor practices Sustainability Reporting Donations to green NGOs Splash advertising of any green credentials of product, services, or investments Long term financial commitments to local NGOs Employee volunteering None
  • 71. Privately Governance Workplace Environment Community Consumers Working to figure out what it is consumers value Working with suppliers / distributors to ensure safe products Preparing disaster plans Review of employee handbooks, and alignment of benefits to market Internal programs focused on moral boost Environmental assessments of operations Private engagement with NGOs and Agencies to understand future concern Internal program guidelines being developed Exploring mechanisms for more effective giving with local NGOs Risk Assessment and process evaluation Installation of systems to identify, track, and alert to misconduct
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.