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Cornwall marketing day
1.
The One-Day Marketing
Action Plan
2.
3.
4.
5.
6.
7.
= £2.7bn
8.
The Notable Nine
9.
The Private Dentistry
2012 Opportunity Matrix Whitening Facial Aesthetics Invisalign/6 month smiles Incognito veneers Cerec Implants Dentures 25-35 35-50 50-70 65+ Gay Pound
10.
Decisions…….
11.
12.
13.
Brand awareness You
have a brand - whether you like it or not!
14.
15.
16.
What are you
going to do to develop your brand?
17.
18.
19.
20.
21.
22.
What are you
going to do to develop your web marketing strategy?
23.
24.
25.
26.
The smile/facial check
27.
28.
29.
The Referral Business
Card
30.
31.
32.
What are you
going to do to develop your welcome pack and branded literature?
33.
34.
35.
What are you
going to do to develop your WOM systems?
36.
Networking and Strategic
Alliances
37.
38.
39.
What are you
going to do to develop your networking and strategic alliances?
40.
41.
What are you
going to do to develop your direct marketing?
42.
43.
Planning Considerations
44.
What are you
going to do to find the money and the time?
45.
46.
= £2.7bn
47.
48.
49.
50.
51.
52.
Thanks for listening
Hinweis der Redaktion
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