9. “Too many entrepreneurs who follow the lean
methodology get stuck in a product spin,
consumed with making and honing their Minimum
Viable Product. While the MVP is critical, it’s
missing its dance partner, the Minimum Viable
Segment.”
M I C H A E L S K O K , N O R T H B R I D G E V E N T U R E PA R T N E R S
10. The Journey from Niche to Scale
One
Twelve
Customer
Intimacy
Service
150
Product
Innovation
Experience
1000+
Operational
Excellence
Product
17. “When you have two coffee shops next to
each other, and each sells the exact same
coffee at the exact same price, what makes
you walk into one and not the other”
– 3 1 V O LT S D E S I G N