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Effective Marketing:  It’s Not Just Tactics What is the strategy for  reaching your goals? 2009 Copyright Marketing Pathways, Inc.
What is Marketing? ,[object Object],[object Object]
Here is what the pros say…  ,[object Object],[object Object]
Components of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning is important! ,[object Object],[object Object],[object Object]
Chain of Events in the development of a marketing plan.
Why are we discussing these concepts- Strategy and Tactics? ,[object Object],[object Object]
Strategy ,[object Object],[object Object]
Tactics ,[object Object],[object Object]
Strategy vs. Tactic ,[object Object],[object Object]
Answer ,[object Object],[object Object]
Strategy vs. Tactic ,[object Object],[object Object]
Answer ,[object Object],[object Object]
Strategy vs. Tactic ,[object Object],[object Object]
Answer ,[object Object],[object Object]
Strategy vs. Tactic ,[object Object],[object Object]
Answer ,[object Object],[object Object]
Strategy vs. Tactic ,[object Object],[object Object]
Answer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two of the most important concepts in a marketing plan.  ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Effective Marketing Its Not Just Tactics

  • 1. Effective Marketing: It’s Not Just Tactics What is the strategy for reaching your goals? 2009 Copyright Marketing Pathways, Inc.
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