This document discusses optimizing a company's digital marketing for the mobile environment. It recommends evaluating and improving a company's mobile presence, optimizing content for mobile screens, integrating location data and maps, using interactive mobile strategies, engaging customers on social media platforms, using text and mobile-optimized email marketing, developing mobile apps to draw in customers and provide customer service, and taking a bold approach to mobile marketing.

1. FREE YOUR DIGITAL MARKETING:
CROSS THE MOBILE DIVIDE
Infinity Marketing Group An industry leading, full service ((m))Agency

3. Step1-Evaluating Your Mobile Presence

4. Mobile is Mission Critical:
Why your website is no longer enough

5. Life on the small screen: Optimize your
digital content for mobile delivery

6. Passing the Customer’s First Mobile Test

7. Location: the new Equation
¨ Win the physical proximity battle- Integrated map,
location based Search Listings
¨ Target with Customers Location Cues: (example-
appear as a listing at dog park if you sell goods or
services to dog owners)
¨ Location based referral- allow check ins so others
can see when their friends, associates use your
business.
¨ Build momentum- show check ins, crowd momentum,
birds of a feather association

8. Use Mobile Interactive Strategies to
Enrich the new conversation
¨ According to an IBM report on multimedia
"There is general agreement among researchers that
people have short-term attention spans of about 20%
of what they hear, 40% of what they see and hear,
and 75% of what they see, hear, and do....

9. Social Media Tango: Let us handle it
¨ Social Media Presence: Provide the customer their
preferred choice of venue for interaction
¨ Social Media Reach: Be omnipresent
¨ Play by the unwritten rules.
¨ Make engaging worth their while, every time.
¨ Keep it Relevant to the target.
¨ The persuasion for opt-in marketing mediums: a sacred
promise- the initial permission is the most crucial
message and offer you ever design and deliver upon.

10. Text (sms) marketing

12. Moblile Optimized Email Marketing
Concise
Readable
Appealing
Engaging
Action Driven
Seemless!
Integrated
Responses native
to mobile
environment.
Embedded map
Touch to call!

13. Risk Being Bold: Apps for Exposure
¨ Apps are opportunity
¤ Novel Experience to draw in customers
¤ Merging the Brand with recreation- gaming Apps
¤ Using App download avenues= uncrowded opportunity
landscape

14. Apps: Customer Retention via
Customer Service!
¨ Controlling the quality and the message- customer
service apps deliver on both
¨ (insert portfolio link) example