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Social Networking for Business

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Cheryl McKinnon
Cheryl McKinnon

Workshop delivered to the Kitchener-Waterloo Chamber of Commerce by Cheryl Mckinnon, CMO of Nuxeo - January 26, 2010. How to use social media to achieve business goals: lead/demand generation, customer service, competitive & market intelligence, recruiting & talent acquisition

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Building Your Business and Talent Pool with Social Media Cheryl McKinnon, CMO @ Nuxeo [email_address] Or Twitter @CherylMcKinnon Social Networking – Strategies for Business
Agenda ,[object Object]
Understanding the Ground Rules & Objectives
Where to Start? ,[object Object]
Customer Care & Service
Competitive & Market Intelligence
Recruiting and Hiring
Agenda ,[object Object]
Workshop ,[object Object]
Present Findings ,[object Object]
Round Table / Panel ,[object Object]
Tactical Tips / Q&A
Why is this Essential ? ,[object Object]
Rise of “Web 2.0” ,[object Object]
Why Engage ? “ 'Cuz I Don't Care What That Guy Had For Lunch” ,[object Object]
Why Engage? ,[object Object]
Listening vs. Engaging vs. Reacting
Event? Brand? Company Promotion?
Personal or Professional Development?
Market Research, Community Polling (aka Crowd Sourcing), Competitive Intelligence
Unleash Your Alter Ego for Practice
Rules of Engagement ,[object Object]
Investigate Company Appropriate Use Policies ,[object Object]
What are you allowed to discuss?
What is off limits?
Spokesperson Guidelines?
Rules of Engagement ,[object Object]
socialmediagovernance.com/policies/php
Rules of Engagement ,[object Object]
Plain Language
Sense of Personality

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