This document summarizes the results of a "Wouldn't Shouldn't" PR campaign run in September and October 2016. It provides key metrics on media coverage, including the approximate reach and number of media hits. It also discusses social media highlights and feedback, including example comments on Facebook. The document concludes by noting lessons learned from the PR campaign and inviting the reader to visit the CharityComms website for more information on events and resources.

1. Revisiting a story
2016
Wouldn’t Shouldn’t Campaign

2. Strategy
Wouldn’t Shouldn’t campaign

3. Strategy
Wouldn’t Shouldn’t campaign

4. Here’s one we prepared earlier

5. Here’s one we prepared earlier

6. So, what worked this time?

7. National coverage
Wouldn’t Shouldn’t PR

8. media hits during the campaign period (Sept-Oct)
Overview
Wouldn’t Shouldn’t PR
approximate reach of media hits
key messages in media hits (on average)
of coverage included a comment from a spokesperson
of 18-24 year olds reached approximately 2.8 times

9. Social media highlights
Wouldn’t Shouldn’t PR

10. Unilad Feedback
790
136
54

11. Facebook Comments:
“And what about my fallen borthers who were stalked and
pradated by fat or ugly chicks when they are drunk? Are we
going to count those or shall we continue with this sharade?”
(spelling as is)
“If someone talks to me inappropriately
when it is clear I am not interested --
that's harassment. If someone rips my
top off like the person experienced in
the article -- that's harassment too.”
“Radical Feminism has unofficially buried the definition of sexual harassment
and is now dancing on its grave to the point where it's all the same song and
dance to people whenever someone brings this up”

12. PR
Lessons Learnt

16. Any Questions?

17. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

18. 8 December 2016
London
#charityPR
Behind the headlines:
getting your charity’s
story into the news