Mobile - how does your website need to change? Part 1

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Al Barker, Sift Digital Web effectiveness workshop www.charitycomms.org.uk/events

Technologie Business

MOBILE - HOW DOES YOUR
WEBSITE NEED TO CHANGE?
ALEX BARKER // HEAD OF USER EXPERIENCE
CHARITYCOMMS // WEB EFFECTIVENESS // 12/12/2013

WHERE ARE YOU ON THE JOURNEY?

a show of hands please...

MOBILE IS MORE THAN JUST TECH
There is no 'responsive switch' or magic CSS rule
Multiscreen journeys must be user-centred
Tackle the content elephant in the room!

CONTENT STRATEGY
Education, Governance, Alignment
Audit Materials, but also People & Processes
Top Tasks and Prioritisation
(relieve digital constipation!)
Tone, Quality & Values

CONTENT PRODUCTION
Content and Social Media Framework
Content Calendars & KPI’s
Digital literacy / writing for the web

INFORMATION ARCHITECTURE
Adapt rigid and deep navigation structures
Beware of complex functionality
Taxonomy
Meta data
Ontology?

NOW YOU CAN DEFINE A SOLUTION
Responsive, surely (or should it be Adaptive?)
Build component libraries
Prototype, user test, iterate (remove abstraction)
Extend your QA process to all devices
Pilots are good (esp. if you have a massive site!)

THANKS!
@alexjbarker
over to Emily...

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Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2's API Vision: Unifying Control, Empowering Developers

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

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MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

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WSO2's API Vision: Unifying Control, Empowering Developers

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1. MOBILE - HOW DOES YOUR WEBSITE NEED TO CHANGE? ALEX BARKER // HEAD OF USER EXPERIENCE CHARITYCOMMS // WEB EFFECTIVENESS // 12/12/2013

2. WHERE ARE YOU ON THE JOURNEY? a show of hands please...

3. MOBILE IS MORE THAN JUST TECH There is no 'responsive switch' or magic CSS rule Multiscreen journeys must be user-centred Tackle the content elephant in the room!

4. CONTENT STRATEGY Education, Governance, Alignment Audit Materials, but also People & Processes Top Tasks and Prioritisation (relieve digital constipation!) Tone, Quality & Values

5. CONTENT PRODUCTION Content and Social Media Framework Content Calendars & KPI’s Digital literacy / writing for the web

6. INFORMATION ARCHITECTURE Adapt rigid and deep navigation structures Beware of complex functionality Taxonomy Meta data Ontology?

7. NOW YOU CAN DEFINE A SOLUTION Responsive, surely (or should it be Adaptive?) Build component libraries Prototype, user test, iterate (remove abstraction) Extend your QA process to all devices Pilots are good (esp. if you have a massive site!)

8. THANKS! @alexjbarker over to Emily...