I presented this deck during the TW away day at Goa in 2011. Meant for a general audience interested in the topic of innovation, this deck breaks down the concept of innovation to key ingredients, key influencers etc and identified how companies can be more innovative.
2. What is innovation? Innovation is a broadly used term, and generally refers to the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society.
3. Video 1 The climbing tree apparatus designed by Appachan, a humble farmer from Kerala is helping bridge a generations old social divide. As young men migrate to Gulf in droves, there are barely enough men left in Kerela to pick coconuts. By making it safer and easier to pick coconuts, this humble device is today providing employment for women in this male dominated occupation. Price: Rs 1500 Number sold: 4000 Source: National Innovation Foundation
4. Video 2 A 2 liter PET bottle, bleach and water is all you need to light a home with 60 Watt equivalent bulb for 5 years. Developed independently in Brazil and Philippines, the Solar Bottle Bulb is being used to spread light in millions of households in the shanty towns in Africa and Asia today. http://isanglitrongliwanag.org/
6. What are we going to talk about? Innovation context at Thoughtworks Ingredients of Innovation Fueling Innovation at workplace Managing Innovation Measuring innovation
7. Innovation Context @ Thoughtworks Challenges in Innovation for Services / Consulting: Assessing market potential for new to the market concepts like Continuous Delivery & Dev-Ops Consulting Keeping ahead of the curve in advanced engineering practices. Fostering innovation within delivery teams for a variety of client situations including in the social impact projects. Challenges in Innovation for Product teams Product managing ahead of the curve tools like Twist Sensing the opportunity for developing new products Prioritizing incremental innovation for existing products
17. A freak incident..It was William Shockley’s ineptitude as a manager, instead of his Noble prize winning genius that spawned the rise of Silicon Valley as a base for new age start-ups and hub for wealth generation.
23. Innovators take things in their own hands and bring in products that meet the requirement of this market.Jugaad, Rajasthan (India) Cost to build: USD 500 Ford Foundation and John F. Kennedy School of Government at Harvard University
24. We have been there too… Driven mainly by frustration with the need for heavy scripting with traditional testing suits, Thoughtworks wrote Twist as a QA focused Test Automation Tool. Driven mainly by frustration with Waterfall, Martin Fowler signed the Agile Manifesto in 2001
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26. Reaction to crisis enables focus, budget, manpower and streamlined decision making, thus enabling innovation.Ford Foundation and John F. Kennedy School of Government at Harvard University
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28. Innovation through optimizing processes has been the “secret spice” for food and retail giantsFord Foundation and John F. Kennedy School of Government at Harvard University
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30. African countries like Uganda and DRC started with mobile payments before developed markets like US and UK.Ford Foundation and John F. Kennedy School of Government at Harvard University
45. Manage the change innovation can bring in Manage the change that disruptive innovation can bring in. High impact on architectural knowledge COMPETENCY DESTROYING High impact on component knowledge Low impact on component knowledge COMPETENCY ENHANCING Low impact on architectural knowledge
46. Innovation alone not enough Innovation is not enough: It is important to realize your strengths (strategic innovation) before taking on the incumbents and imitators. David Teece clarified that two factors – imitability and complementary assets – will have a strong influence in determining who will ultimately profit from an innovation. The TeeceModel
47. Innovation Adoption Lifecycle The most difficult step is making the transition between visionaries (early adopters) and pragmatists (early majority). If a successful firm can create a bandwagon effect in which enough momentum builds, then the product becomes a de facto standard. Most Tech start-ups fail to cross this chasm
50. Key Take-Awaysfor You: Innovation lies at the hear of Thoughtworks and your contribution to this intellectual wealth is critical. Identify how you can be innovative and encourage innovation in your peers.
Hinweis der Redaktion
Good afternoon and thank you for taking time out on a lazy Saturday afternoon, by the beautiful beach to come here and be a part of this talk. Lets make it a mutual learning experience. I know there are people in this room, who have experience in innovation, at any point in this presentation please fee free to share your experience. Any comments, or Q and A, lets take towards the end.Will keep it very light. Inspire people in the room.Not an expert – inspires me – share my views on it.What is there for you to learn: Lets start: PS: Studios:No market for CD tools: No Agile Testing : Sd we make a tool for the market: face these challenges every day:Ruby on rails:
The term innovation derives from the Latin word innovatus, which is the noun form of innovare "to renew or change," stemming from in—"into" + novus—"new". Although the term is broadly used, innovation generally refers to the creation of better or more effectiveproducts, processes, technologies, or ideas that are accepted by markets, governments, and society. Innovation differs from invention or renovation in that innovation generally signifies a substantial positive change compared to incremental changes.
These are grass-root innovationsThey are practicalThey are simple to useThey are environment friendlyThe value proposition is clearThey are affordable They are made with locally-sourced resourcesThey have a large impact
An idea can change your lifeIdeationis an important stage in the innovation process.Web 2.0 has opened new channels for companies to get new ideas from employees, customers, user community, thought leaders and competition.
For a long time now, academics have believed that at a social level, it is necessary to fulfill basic requirements like food, safety, social needs etc before people can think about innovation, which is achievable only as a means of self-actualization. The theory doesn’t hold well because many innovations in emerging economies are made by poor people. Also, it is possible for poor people to be self-actualised.
Radical innovation can render industry standard competencies: skills, tools, processes, investments – useless. Before selling outside, it is important to sell within
David Teece clarified that two factors – imitability and complementary assets – will have a strong influence in determining who will ultimately profit from an innovation. Imitability refers to how easily competitors can copy or duplicate the technology or process underpining the innovation. There are many examples of barriers a company could use to protect itself from imitation, including intelectual property rights, complex internal routines or tacit knowledge.http://innovationzen.com/blog/2006/08/24/innovation-management-theory-part-5/
In Crossing the Chasm, Moore begins with the diffusion of innovations theory from Everett Rogers, and argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists). Moore believes visionaries and pragmatists have very different expectations, and he attempts to explore those differences and suggest techniques to successfully cross the "chasm," including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, choosing the most appropriate distribution channel and pricing.Crossing the Chasm is closely related to the technology adoption lifecycle where five main segments are recognized; innovators, early adopters, early majority, late majority and laggards. According to Moore, the marketer should focus on one group of customers at a time, using each group as a base for marketing to the next group. The most difficult step is making the transition between visionaries (early adopters) and pragmatists (early majority). This is the chasm that he refers to. If a successful firm can create a bandwagon effect in which enough momentum builds, then the product becomes a de facto standard. However, Moore's theories are only applicable for disruptive or discontinuous innovations. Adoption of continuous innovations (that do not force a significant change of behavior by the customer) are still best described by the original technology adoption lifecycle. Confusion between continuous and discontinuous innovation is a leading cause of failure for high tech products