Travel Pros: Would you like to find just the right words to entice and enthrall your clients? A mix of upscale and luxury words will help you attract and engage existing and prospective clients.

1. Luxury Words that Sell—
The Travel Pros marketing guide
Catherine Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com
www.twitter.com/catherineheeg
www.linkedin.com/in/catherineheeg
facebook.com/CustomizedManagementSolutions
Pinterest.com/CatherineHeeg

2. Travel Pros:
Wouldn’t you Love to:
• Sell more luxury vacations
• Entice your clients to move up to opulence
• Grow your business
Use words that will appeal to the luxury market.
Here are some examples for you to use in your marketing.

3. Experience
Expansive
Exceed
Opulent
Stately
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Source: Customized Management Solutions, Celebrity Cruises, More Words that Sell by Richard Bayan

4.  Exotic
 Extraordinary
 Exceptional
 Exude
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5. Modern Luxury
Refined
Distinguished
Luxurious
Sumptuous
Masterpiece
Amenities
Richly appointed
Elegant
Panache
Cachet
Chic
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6. Distinguished
Regal
Rare
Fine
Amenities
Discriminating
Cosmopolitan
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7. Innovative
Detailed
Options
Outstanding
Exciting
Enhance

8. Creative Use
Social Sites
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Facebook posts
Tweets with #
Pinterest with #
Your own blog
E-blasts
Google+
Slide shows
Media articles
Video annotations
Source: Customized Management Solutions, Celebrity Cruises, More Words that Sell by Richard Bayan

9. www.cmsspeaking.com
Customized Management Solutions
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