Casie Gillette's Content Marketing presentation from the March 2013 Raleigh SEO Meetup.

1. It’s 2013: Do You Know
Where Your SEO Is?
Casie Gillette • Director of Online Marketing • @casieg

2. Casie Gillette • Director of Online Marketing • @casieg

3. Search, Branding &
Authorship
Casie Gillette • Director of Online Marketing • @casieg
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4. • Over 500 content assets created in
2011 for SEO and social media
• Averaged 40% year over year growth in
each month of 2011
• Acquired 5,000+ total links in 12
months.
• Eclipsed over 300,000 organic search
referrals/month twice in 2011
Casie Gillette • Director of Online Marketing • @casieg
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5. • Over 170+ news stories created in the
2012 for SEO-specific keywords.
• Top 5 rankings for 4 of 5 target
keywords.
• Increased organic traffic to main site
over 100% in 2012.
Casie Gillette • Director of Online Marketing • @casieg
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6. • 14 of the top 50 pages viewed in
past 24 months were Infographics
• 200,000+ page views
• 2,500+ inbound links
Casie Gillette • Director of Online Marketing • @casieg
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7. Create what people
want & like!
Casie Gillette • Director of Online Marketing • @casieg
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8. The Freshbooks blog covers
networking, entrepreneurship &
taxes.
They also run contests to get their
fans engaged.
Example #1: Freshbooks
Casie Gillette • Director of Online Marketing • @casieg

9. The Herman Miller blog covers
ergonomics, exercising at work &
office design.
They recently ran a contest for
students to design a chair.
Example #2: Herman Miller
Casie Gillette • Director of Online Marketing • @casieg

10. Grasshopper has created several
videos that have nothing to do with
it’s product.
The videos are created to connect
with the entrepreneurial audience.
Example #3: Grasshopper
Casie Gillette • Director of Online Marketing • @casieg

11. Simply Business is an insurance
broker for small businesses.
They created an interactive guide to
help SMBs with the any problems
they may have.
Example #4: Simply Business
Casie Gillette • Director of Online Marketing • @casieg

12. YOLO!
Better get writing!
Casie Gillette • Director of Online Marketing • @casieg

13. Plan. Plan. Plan
Casie Gillette • Director of Online Marketing • @casieg

14. …and multiply your
efforts
Casie Gillette • Director of Online Marketing • @casieg