A quick snapshot of some of the information gathered in the 2012 North America Candidate Experience Awards - and Benchmark process. The full report is available for download at www.thecandes.org

1. Candidate
Experience
2012
Executive Summary
February 2013
Get the full report here:
www.thecandes.org
© Talent Board 2013

2. 2012 North America
Candidate Experience Award Winners
•Announcing the
2011
•CandE Winners

3. 2012 Candidate Experience Awards
by the Numbers
2012 Expressed interest
in the Award
process and the
100s requirements for
competing.
Completed the
Benchmark Report
or Employer Award
90 Nomination
Invited to Round 2
– Candidate
62 Surveys.
17,500 Companies that
Candidates completed Round
2 and surveyed
complete 44 their candidates
surveys
Companies
honored with the
37 2012 Candidate
Experience Award
Number of winners
7+1 with distinction –
and high honors
© Talent Board 2013 3

4. Candidate
Experience
Executive
Summary
© Talent Board 2013 4

5. Who are the Employers?
North American Employee Population 2011 North American Company Revenues
Regions in which Most of the Companies’ Employees Reside
Number of Resources Involved in North American Recruiting
5
© Talent Board 2013

6. Who are the Candidates?
We applied to:
Experienced salaried position (3+ yrs. experience) 31.1%
Hourly wage position 29.9%
60% 40%
Management salaried position 14.8%
Entry level salaried position (0-2 yrs exp., new graduate) 12.0%
Sr. Leadership (Director, Executive) 4.9%
Other (internship, seasonal, contract)
: 7.3%
We get Social for finding our
next career:
LinkedIn 65.3%
Facebook 38.5%
Google+ 26.9%
Glassdoor 17.2%
0.8%
29.6% 0.8% Twitter 12.9%
Silent 25.7% Generation
Generation Baby 39.9% BeKnown 4.2%
Millennial Z
Boomer Generation
BranchOut 4.1%
X Indeed 3.6%
© Talent Board 2013 Other 10.1%6

7. Number of Candidates Who Apply &
Number Who are Unqualified
2012 Response 2011 Response
2012 Response 2011 Response
Less than 10%
more than 250
11% - 25%
101-250
26% - 50%
26-100
51%- 75%
11-25
76% - 90%
fewer than 10
More than 90%
0.0% 20.0% 40.0% 60.0% 80.0% 0.0% 10.0% 20.0% 30.0% 40.0%
Employer Application Questions 37 & 38 (n=37) © Talent Board 2013

8. Overall Candidate Experience
How do you rate your overall experience with the company you’ve applied to?
Negative Experience Neutral Experience Positive Experience
- Black Hole Effect Neither Negative nor - Awe Inspiring
0–3 Positive 8 – 10
4–7
3,
7,
2, 4% 4,
9% 10,
4% 5% 8,
0, 6, 11% 12%
8% 16% 6% 50% 33%
1,
5, 9,
4%
26% 9%
Candidate Question 7 (n=16,131) © Talent Board 2013 8

9. Candidates’ Relationship with
Employers Before they Apply
The majority of candidates (53 percent) claim some relationship at the outset.
There is a clear initial positive pre-disposition toward the employer, which
suggests that positive association is ultimately the employers’ to lose. A
significant portion (47 percent) is left to be ‘engaged’ with content relevant to
the prospect’s decision to become a candidate.
16.8%
47% 21.1% I have
I was/am a Friends/
I had no Family w/the
customer of
relationship with the company Company
the company 6.0%
9.1% I am an
I follow advocate
the for the
company company
Candidate Question 5 (n=16,023) © Talent Board 2013 9

10. Referred Job Candidates
Only 17.6 percent of candidates indicated they were aware of and used
employees within a company to become their “referral.” Of those who claimed
to have been referred to the organization, nearly one-third said they received
and accepted job offers. Of the participating individuals, referred candidates
were four times more likely than non-referred candidates to receive an offer.
Referred Candidates were
were aware of and used
employee referrals.
more likely than
Non-referred Candidates
to receive an offer.
of those who were referred
received job offers.
© Talent Board 2013 10

11. Social Media Job Search Engagement
Candidate job search
engagement through
connections and
relationships on social
media are significant
and growing.
© Talent Board 2013 11
Candidate Question 12 (n=10,729)

12. Communication with Candidates
who are Not Selected
Yet there are still missed and meaningful opportunities for employers to
better understand their processes and the impact they have on candidate
experience. Just one-third said they ask candidates for feedback if not
advanced to the final evaluation phase. The vast majority (90.5 percent) of
candidates said they were not asked to provide any feedback once notified
they were no longer being considered.
42.8% 48.5%
Neutral Positive 43.6%
Negative 38.5%
28.5% 8.6% Neutral
2.9% Negative 28.4% 18%
Positive
Negative Neutral Positive
Employers rated the company’s ability
Employers rated the company’s ability Candidates rated the quality of the
to communicate with QUALIFIED
to communicate with UNQUALIFIED communication provided after NOT
candidates that have not been selected
candidates. being selected.
for an interview.
Employer Application Questions 45 & 46 (n=35)
Candidate Question 38 (n=2,081) © Talent Board 2013 12

13. Relationship After Applying
Based on their overall experience, many candidates (43 percent) expressed
that they were Likely or Highly Likely to refer a friend to the company to
which they applied. Respectively, more than half of the candidates (53
percent) referenced they were Likely or Highly Likely to apply again.
Candidate Questions 45 (n=10,530) & 47 (n=10,490) © Talent Board 2013 13

14. How likely are you to share your
experience: Positive or Negative?
Candidate Questions 43 (n=16,023) & 44 (n=10,450) © Talent Board 2013 14

15. Credits
Talent Board Member Organizations
Judges PR Partner
Jeremy Tipper John Vlastelica
Joseph P. Murphy Steven Rothberg
© Talent Board 2013 15

16. Download
“Candidate Experience 2012”
for the full results.
http://www.thecandidateexperience
awards.org/download-the-2012-
report/
2013 Award Process
Launch: May 2013
www.thecandes.org
© Talent Board 2013