This presentation was held at the Open and User Innovation Conference 2015 in Lisbon.

1. INSTITUT FOR ENTREPRENEURSHIP
AND BUSINESS DEVELOPMENT
Moral Disengagement in Idea
Competitions – The Dark Side of
Participation
Christian Scheiner, Christian Baccarella, Katja Krämer, Kai-Ingo Voigt
Open and User Innovation Conference 2015 - Lisboa
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2. INSTITUT FOR ENTREPRENEURSHIP
AND BUSINESS DEVELOPMENT
17.07.15 Scheiner, Baccarella, Krämer, & Voigt 2
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3. INSTITUT FOR ENTREPRENEURSHIP
AND BUSINESS DEVELOPMENT
17.07.15 Scheiner, Baccarella, Krämer, & Voigt 3
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4. INSTITUT FOR ENTREPRENEURSHIP
AND BUSINESS DEVELOPMENT
17.07.15 Scheiner, Baccarella, Krämer, & Voigt 4
Behavior locus
Moral justification
Pallative comparison
Euphemistic labeling
Outcome locus
Disregarding consequences
Distortion of consequences
Recipient locus
Attribution of blame
Dehumanization
Agency locus
Displacement of responsibility
Diffusion of responsibility
Reprehensible conduct Detrimental effects Victim
Bandura et al. 1996
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5. INSTITUT FOR ENTREPRENEURSHIP
AND BUSINESS DEVELOPMENT
17.07.15 Scheiner, Baccarella, Krämer, & Voigt 5
Operationalization
• Moral disengagement (Detert et al., 2008)
• Motives for participation (Walcher, 2007)
• Unethical behavior
Method
• Linear regression modeling
Sample
• 123 students
Moral
disengagement
Social
manipulation
Hedonic
motives
Needs and
dissatisfaction
motives
Monetary
motives
Idea
manipulation
System
manipulation
Contact
motives
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6. INSTITUT FOR ENTREPRENEURSHIP
AND BUSINESS DEVELOPMENT
17.07.15 Scheiner, Baccarella, Krämer, & Voigt 6
Initial Results:
• Participants with hedonic motives are significantly less likely to
engage in moral disengagement.
• Hedonic motives have a significant negative effect on
unethical behavior in idea competitions through moral
disengagement (mediator).
Practical implications:
à To counteract moral issues in idea competitions, organizers of
idea competitions could emphasize hedonic incentives, such
as fun, mental stimulation or proudness, e.g. initiate idea
competitions with game mechanics
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7. INSTITUT FOR ENTREPRENEURSHIP
AND BUSINESS DEVELOPMENT
17.07.15 7
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8. INSTITUT FOR ENTREPRENEURSHIP
AND BUSINESS DEVELOPMENT
17.07.15 Prof. Dr. Christian W. Scheiner, Marc Stelzner 8