#GoSocial: A Day to Day Guide to #SocialMedia Join us for a #GoSocial webinar, which includes the following discussion points: Strategy • Outlining goals and objectives • Defining and matching up audience • Social networks, channels, and websites • Content, Content, Content! Execution • Content sourcing and scheduling • Engaging and building your audience • Technology platforms and tools • Measurement and Analytics

1. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
122,500,453,020 emails are sent every hour
Can anyone really keep up?

2. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Marketers sent over 838 billion emails in 2013.
(almost 3x the number of stars in the Milky Way)

3. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
What can email do for you?
Plenty.
nurture
prospective
clients, students,
or donors
deepen existing
relationships
14
event promotion

4. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
74%
of consumers prefer to recieve
commercial communications via email.

5. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Components of an Email
• List
• Content
• Graphic Design
• Subject Line
• Calls to Action
• Sender Profile
• Scheduling
• Content Calendar
• Analytics

6. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Email Copy and design
•
clear and concise
•
visualizations (photos, info graphics, video thumbnails
•
Personalization
•
Not just their first name “Hello Jane!”
• Leveraging CRM data to make your email
communications relevant to the recipient
• See segmenting your audience later
• Social media links
•CAN SPAM Compliance

7. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
•According to the 2014 Science of Email Marketing
Report (Hubspot/Litmus), having that first name
personalization increases your click through rate
from about 5.8% to about 7%.

8. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
80%
read
email on
mobile
48%
mobile
opens
Mobile matters.
Meet your audience where
they want to talk.

9. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Subject Lines
•
Any favorite subject lines or style?
•
Question based? Action based?
•
[Leading] tags
•
Using Humor

10. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Mailchimp Study

11. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Calls to Action
•
Multiple click through options or just one?
•
Driving to website? Where on site?
Homepage? Contact us? Blog? External
landing page?
•
Prominent and bold
•
Graphic in nature (buttons/images)

12. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Segmenting Your Audience
•
Customer vs. prospect
•
By industry
•
Title
•
Geography, if for events

13. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Email Service Providers
DIY
Mailchimp
Constant Contact
Enterprise
Exact Target
iContact
Cheetah Mail

14. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Multichannel Integration
• Targeted campaigns
• Print
• Social media
• Landing Pages

15. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Analytics
• Open Rates
• Click Through (CTR)
• Hard/Soft Bounces
• Unsubscribes
• A/B Testing

16. CONTACT MADE
Getting beyond the inbox.
Ron Bauman
rbauman@crwconnect.com
@ronaldbauman
Sources and References
• www.hubspot.com
• www.mailchimp.com
• www.exacttarget.com
• www.econsultancy.com
• www.marketingsherpa.com
• www.marketingprofs.com
!
www.crwconnect.com
!