Content Marketing Master Class - San Francisco: Act 6

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Content Marketing Institute

We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload. Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer. So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base? The answer is content marketing. More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve. At the Content Marketing Master Class, you’ll have a chance to learn from and interact with many of today’s top content strategists who have had a hand in shaping the industry into what it is today.

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Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches. Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago. However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed. This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways. We’ll cover the top content marketing opportunities in the social sphere, including: - Landmark locations like Facebook, Twitter, and LinkedIn - Video viewing-centric channels like YouTube and Twitch - Streaming media sites like Snapchat Stories and Instagram Stories - Emerging social platforms like Vero True Social and WeGather Online

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1.

2.

3. Product&:Launch& Cross&The&Threshold& & Act&1 Establishing&Hero Editorial&Velocity& & & Focus&on& customer& pain .&What&the&ordinary& world&is&dealing&with & But&There s&A&New&Way…& & Month&1&&&& Month&2& Month&3& & & & & Month&6& Month&7& Act&2 Establishing&Vision & The&New&Way. Focus&on& best pracCces .&&& & & & & Introduce&Social&Web ConversaCon&–&Challenge the&status&quo.&We re facing&the&challenges& Month&4& Month&5& & Act&3 Victory&L The&New& World & We re&here. Success.&&We ve& met&the& challenge.&Case& studies,& interviews& & & &

4. Cross&The&Threshold& Finale& Editorial&Velocity& PHASE&1& “Move&to&& Extraordinary”& $ Focus$on$“controversy”.$ How$can$we$get$ conversa>on$going.$$Pull$ “experts”$into$our$story.$ $ Not$targe>ng$primary$ audience$yet$ $ Personal$Stories$& Month&1&&&& Month&2& PHASE&2& “Lead&Follow&or&Get&out&of& the&Way”& & Ask$for$conversion$of$“experts”$ –$assign$ badges$or$points$ $ Now$introduce$content$to$ Primary$targets$with$emo>onal$ stories.$ $ Call$to$“arms”$tools$ Month&3& Month&4& Month&5& PHASE&3& “The&Con>nuing& Story”! $ “Introduce$NFPA$Tools$ Badges$for$Inﬂuencers$ New$collabora>on$for$new$ involvement.$ $ Recognized$SOURCE$ For$Fire$Safety$ to$Poli>cians$and$ Educators.$

5.

6. Take your “pitch idea” and start your  story map. What does it look like? ! Identify phases, rollout among channels  and identify the metrics for success. ! It becomes your pitch to the CEO for   taking your content marketing to the   next level.