3. What is HootSuite?
HootSuite is the world’s most widely used social
relationship platform, with over 9 million users (in 175+
countries worldwide).
25 word blurb:
HootSuite helps teams execute social media strategies
across multiple social networks like Twitter, Facebook,
LinkedIn and Google+ Pages from one secure web-
based social relationship platform.
**There is a HootSuite for everyone!
4. What is Community at HootSuite?
The mission of the HootSuite Community department is
to build a lasting community presence for HootSuite by
creating vibrant online communities with our users.
The Community team represents HootSuite in local
markets via online and offline outreach to inspire new
users and empower people to serve as brand
ambassadors.
5. Why is Community Important?
Customer Decision Journey
Evaluate
Consider
Bond with a Brand
Advocate Experience
Buy
Become
Aware of a
Brand Offering
Source: Harvard Business Review
“The Loyalty Loop”
Create a lasting bond with customers
14. “Looking back now, what really differentiated our
community programs from many others at the time and
what certainly contributes to our continued growth today
is that we always prioritized users first (even if they
were non-paying) and spoke to them over all of our
social media channels.”
Ryan Holmes
“How to Get Millions of Customers … on a Shoestring”
April 22nd 2014
15. Be genuine
• Develop a tone of voice
• Look for fun conversations
to be a part of
• Show the human behind
the brand (H2H)
• Avoid focusing on
broadcasting or selling
16. Have conversations
• Be a good neighbour
• Learn about your
community members
• Engage and respond
• Maintain the relationship
25. HootSuite can help you build
community!
blog.hootsuite.com/community-management-tip-communication-strategy/
3 Ways to Expand Your Communication Strategy
blog.hootsuite.com/community-management-tip-brand-advocacy-program/
3 Strategies For Building a Brand Advocacy Program
blog.hootsuite.com/community-management-tips-hosting-community-events/
3 Tips For Hosting Community Events With Strong ROI
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blog.hootsuite.com/category/resources
FREE RESOURCES (100’s of videos, webinars & more)5
blog.hootsuite.com/community-tip-public-vs-private-pros-and-cons/
Community Tip: Public vs. Private, Pros and Cons4