Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Carmichael Watson Project

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Laura and Guinivere describe the impact that even small scale social media activity can have on user interaction, specifically with the Lothian Health Services Archive and the Carmichael Watson Project at Edinburgh University's Centre for Research Collections. Presented at the 6th annual Metadata & Web 2.0 seminar organised by the Cataloguing and Indexing Group in Scotland, held at the National Library of Scotland, 21 June 2013

Business Technologie

SMALL SCALE, BIG CHANGE: THE IMPACT
OF SOCIAL MEDIA
Laura Gould, Archivist Guinevere Barlow, Research Assistant
Lothian Health Services Archive Carmichael Watson Project

…BIG CHANGE
 interaction
 reputation/image
 we’re all in Communications now
 new audiences

WHY SOCIAL MEDIA?
 Communicate…
 …widely
 …quickly
 …directly
 …with little cost or technological implications
 Can we afford not to?

ALEXANDER CARMICHAEL (1832 – 1912)
Tartan, brooch and charm © Carsten Flieger

CONTACT US:
 carmichaelwatson.lib.ed.ac.uk
 carmichaelwatson.blogspot.co.uk
 facebook.com/CarmichaelWatsonProject
 @Coll97CW / @finnyfall
 Carmichael.watson@ed.ac.uk
 lhsa.lib.ed.ac.uk
 lhsa.blogspot.com
 facebook.com/lhsa.edinburgh
 @lhsaeul / @lauralgould
 lhsa@ed.ac.uk
 Flickr: search ‘Lothian Health Services
Archive’
The Carmichael Watson Project
Pròiseact MhicGilleMhìcheil MhicBhatair

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