Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air
•
1 like•959 views
Sabine helps building digital strategies for challenging markets. She also blogs about emergent tech, branding and digital culture at www.sabinedufaux.com. Sabine talks about mobile use and social media consumption in Switzerland. Relax In The Air has recently published the report “Defining Social Media in Switzerland” an overview of social media consumption and trending opportunities.
Recommended
More Related Content
What's hot
What's hot (18)
Similar to Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air
Similar to Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air (20)
More from MobileMonday Switzerland
More from MobileMonday Switzerland (20)
Recently uploaded
Recently uploaded (20)
Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air
- 1. Mobile use & trends Switzerland on the rise Relax In The Air July 2011
- 2. Hello from the Strategic Planner social media ID: sdufaux sabine@relaxintheair.com twitter.com/relaxintheair Relax In The Air
- 3. context
- 5. Context internet access via mobile Mobile subscribers in switzerland 23 % Postpaid Postpaid Broadband Prepaid 44 % 33 % 3.1 Millions Relax In The Air July 2011 Source: OFCOM, 2011
- 6. Context Switzerland is iPhone Land More than 1 Million Iphones Relax In The Air July 2011 Source: www.cloudtec.ch, 2011
- 7. Context Switzerland VS the world I love fondue
- 9. integration Cloud is in the air... Devices as gateways to my world
- 10. augmented me Where I can live my augmented life
- 11. Reason Why
- 12. A need to belong Social living
- 13. Radical Real-Time Constant stream of content
- 14. personalization Needs based on interests
- 15. instant gratification Find right now!
- 16. now or never
- 17. now or never User Experience VS Format Mai 2011
- 18. now or never Augmented > entertainment Apps that synC with television programming Relax In The Air July 2011
- 19. now or never LBS + AR > Heritage Culture APPS That take you out to discover your city Relax In The Air July 2011 www.museumoflondon.org.uk
- 20. now or never LBS + NFC + RFID + AR > Travel Source: www.futuretravelexperience.com
- 21. now or never LBS + Tagging > Tourism APPS That Use Tags to give you more of your city July 2011
- 22. now or never support + interaction > education apps That take teaching out of the class Relax In The Air July 2011 www.mobl21.com
- 23. now or never LBS + Crowdsourcing > Public services apps that Find & Report Civic Issues Around You Relax In The Air July 2011 www.citysourced.com
- 24. now or never Real-Time + NFC > Logistics apps that check real-time availability for parking spaces Relax In The Air July 2011 www.sfpark.org
- 25. now or never NFC > Payment apps that allow contactless payment. Touch and go
- 26. now or never Real-Time follow up > Health 3 apps that 1 assist to control medication 2 4 8:30 8:30 Take 2 pills Take 1 pill Relax In The Air July 2011
- 27. now or never Personal Remote > Home / work apps that control devices around you Relax In The Air July 2011
- 28. now or never NFC + multi Offer > Entertainment apps that enhance experience around events Relax In The Air July 2011
- 30. now or never By 2015, digital strategies, such as social and mobile marketing, will influence at least 80% of consumers’ spending. Adam Sarner
- 31. big brother is watching you And we are happy to contribute
- 32. thank you The end Sabine Dufaux hello@relaxintheair.com www.relaxintheair.com @relaxintheair Become a Fan of Relax In The Air Relax In The Air July 2011
- 33. App Love Relax In The Air July 2011