1. Mobile Monday SWITZERLAND www.mobilemonday.ch Social Media – Is it all hype or are there real revenues to be made? Monday July 4th 2011 Event Sponsor: 2011 Season Sponsors:

2. Thank you to our sponsors! Event Sponsor: 2011 Season Sponsors: If you would like to find out about sponsoring an event, please contact: info@mobilemonday.ch

3. What is Mobile Monday? Who? 75 chapters organized around the world, started in Finland in 2000 100,000 mobile industry professionals, developers and influencers Non-profit organization (association) of volunteers What? Networking by organizing events to share ideas, best practices and trends from global markets When? On the 1st Monday of the month Where? Worldwide (Rio, Singapore, Miami, Sofia, Toronto, Copenhagen,…) Switzerland (Zurich, Lausanne, Bern, Fribourg) 2011 Season Sponsors: Event Sponsor:

4. IPO Fever hits the Social Media sector – isitjustified? Groupon’s potential price tag ($15 billion Groupon’s potential price tag ($15 billion LinkedIn flotation on the New York Stock Exchange (NYSE) that valued it at $8.8 billion—572 times its profits last year Groupon potential price tag $15 billion – 2010 revenues $713m. Q1 2011 $645m. Groupon < 3 years old… it operates in 43 countries and has no fewer than 83m subscribers.

5. Overview of the evening Welcome & Introduction Speakers: Raphael Briner – “ Hyperweek – when & how to go mobile? ” Sabine Dufaux– “ Mobile use & trends – Switzerland on the rise” Edouard Lambelet – “ Paper.li – the nation of curators” Matthias Luefkens– “ Mobile Davos” Open Questions & Discussion Upcoming MoMo Events Drinks & Networking We need a blogger! Please volunteer 2011 Season Sponsors: Event Sponsor: