Philippe Gendret, Digital Manager Edipresse & Mobiletechnics From SMS Experience to Apps - 10 years of creativiy for the swiss mobile company based in Biel.

1. From SMS Experience to Apps ^^ 10 years of creativiy for the swiss mobile company based in Biel. Philippe Gendret Zürich,6th of June 2011

3. Mobiletechnics: CH- largest portfolio‘s services Strategy & Business Development Digital Marketing Campaigns User Experience Concept Design Project Management Consulting Application Development International Premium Mobile SMS/MMS International Premium Voice (IVR) International Mobile Internet x-html / hml5, CSS3 Internet Websites & Applications Mobile Apps i-OS, Android, RIM, Symbian, W7 Content Streaming, Downloads Connectivity, payment International Bulk SMS/MMS Platform & Service D / F / E / .. CallCenter Platform & Service International Voice IVR billing International Premium Mobile SMS/MMS microbilling International Mobile Internet WAP billing International Credit Card payment Loyalty payment ...any interactive service you need, we can build, deliver and bill it! Postfinance m-payment

4. Partners & clients Telecom Retail Media Finance Brands Internet Travel/tourism Other sectors:

6. Our USP: Crossmedia POS Print Flyer DM Special Web Billboard Product Mobile marketing ties all your off & online media channels together

7. Prize draws Robbie Williams concert-Tickets Context : The music promoter provides free concert tickets Participation: Online and via SMS. The response and draw process is done within v.little time Target : increased reader loyalty Medium used : 20min.ch and Print ads

8. Mobile Internet, iPhone: 20 Minuten

13. Coupons: Media Markt – CRM campaign Concept : Distribute via SMS, coupons for attractive daily prizes Target : Increase the visitors to Media Markt branches and hence increase revenues plus gather CRM data Approach : Subscription to info abo via SMS. Bulk-SMS with offers sent. Integration with POS. Mobile-Internet, und Websites with Infos/Offers Results : Total revenues increased via a 70% increase in the coupon response rate. i.e. Over 10% response-rate

14. Play and bet via SMS - Swisslos Premium SMS-service for Swisslos MOBILEtechnics has developed mobile betting via SMS for Swisslos. The Swisslos ERP-System was connected to the MOBILEtechnics Plattforms und Gateways, so that submissions via the online platform could also be done via mobile and just for (CHF 0.20/SMS)

21. MeteoNews Platform: Customer: MeteoNews ( http://www.meteonews.ch ) Store link: http://itunes.apple.com/hr/app/meteonews/id371674047?mt=8 Short description: The application provides detailed weather forecasts and statements updated for almost all locations in France and Switzerland as well as all major cities of the world. The offer also includes the temperature of the water in lakes, rivers and swimming pools in Switzerland and the water temperature of French beaches as well as the world ones. The application includes a video commentary weather, an animation on precipitation (radar image of Switzerland, precipitation forecasts for France), satellite imagery. Screenshots: News & Info

23. Thanks for your attention [email_address] Bahnhofstrasse 15 2502 BIEL