Introduction to Mobile Monday Switzerland's event #40 on Mobile Context-Driven Marketing. Presented by Torsten Svensson & Peter Angelos on 27th Apr. 2015 in Zürich.

1. MoMo CH #40
Mobile Marketing
Zürich - April 27, 2015

2. About Mobile Monday
Who?
• 90 chapters organised around the world, started in Finland in 2000
• 200,000 mobile industry professionals, developers and influencers
What?
• Networking by organising events to share ideas, best practices and trends from global markets
How?
• Non-profit organisation (association) of volunteers
When?
• On the 1st Monday of the month (…and sometimes even during other weekdays :) )
Where?
• Worldwide (Rio, Singapore, Miami, Sofia, Toronto, Copenhagen,…)
• Switzerland (Zurich, Lausanne, Bern, Fribourg)

3. Who we are?
What do we do?
Join us!
Interesting topics
Events
Evolve
New members and contributors wanted!

4. Our Sponsors

5. Evening Sponsor

6. Agenda
• 18:30 - Registration and welcome
• 18:45 - Introductions to the evening
• 19:00 - Evernote - Manuel Marquina, Evernote Business EMEA
• 19:15 - Mindshare - Christian Vuithier, Director Digital
• 19:30 - Mobile Marketing Netherlands - Richard Otto, Founder
• 19:45 - Ericsson - Sanne Stijve - Senior Engagement Manager
• 20:00 - Smartfactory - Roger Lüchinger, Founder
• 20:15 - Tamedia - Rui de Freitas, Head of Realtime Advertising
• 20:30 - Q & A
• Apéro & networking

8. http://www.adweek.com/news/technology/mobile-ads-skyrocketed-76-2014-making-digital-advertising-50-billion-business-164222

9. Drivers & Enablers
1. Monetising opportunities
2. Demographics and
preferences
3. Mobile is everywhere
4. IoT and Context aware
technology
5. Programmatic software
6. Smarter, more educated
users
7. Ubiquitous Cloud Services

10. Upcoming events from Mobile
Monday
• MoMo #41: Mobile Learning
• MoMo #42: Future of Media/TV

11. Thank you - and see you soon again at
another exciting MoMo CH event!
http://www.mobilemonday.ch/