In his presentation Oliver shows how NFC could boost mobile marketing and mobile commerce. He will discuss whether and where NFC is superior to other mobile marketing technologies as bar codes and bluetooth. Oliver is co-founder and creative director of the Transformer Werbeagentur AG. Transformer is a advertising agency based in Zurich. Since 2007 Transformer runs for crossmedia purposes the inhouse unit “transformer mobile lab” with a strong focus on mobile tools and mobile marketing.

1. WERBEAGENTUR AG
OLIVER STÄCKER
oliver.staecker@transformer.ch
NFC
and
Advertising

2. The advertiser’s situationGENERAL
Costumers are glutted by
“call to act” messages in advertising and promotions
Costumers often mistrust the messages
Costumers want a benefit
Costumers want/need an easy way to react
Advertisers need leads

3. The advertiser’s HopeGENERAL
no installation
no app search
no typingno typing
no on/off mode

4. NFC AdvantageGENERAL
ONE TOUCH

5. Media strategyGENERAL
POS Direct Mailing
Restaurant/Bar Info Material
Smart Poster
Lorem
Ipsum do.

6. NFC to trigger other servicesGENERAL
URL pushprewritten SMS
downloadsdatabase

7. And what about NFC apps?GENERAL
Advertising is strong project orientated.
> every product or service follows different
(media-) strategies because of different target groups
A campaign runs only between
2 weeks and 2 months
Mostly developing an app takes too much time
and causes high costs
Paying an annual licence fee for a two weeks period
doesn’t make sense

8. And what about NFC apps?GENERAL
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
Lorem
Ipsum do.
POS Direct Marketing Restuarants/Bars Brochures Smart Poster
Milk Product
Car
Sportsclub
Insurance
NGO
Public transport
Fashion label
Food
Wellnessproduct
Bank
Construction
Senior-Residence
Airline
Alcopop
Furniture

9. Direct MailingUSE CASE
The mailing card includes
a personalized NFC tag

10. Direct MailingUSE CASE
Max Muster
Beispielstrasse 3
8004 Zürich
Max Muster
9889 079 710 20 30
Printing process includes
printed personalisation
and activation of the tag

11. Direct MailingUSE CASE
Max Muster
Company
The pre-written information
of the tag contains the registration
9889
079 432 32 71
max muster

12. Direct MailingUSE CASE
The participant is now recognized via
his device and his batch
Welcome
Max Muster

13. Open air festivalUSE CASE
Serving and selling drinks at an open air festival
Is restricted by strong rules by the event management

14. Open air festivalUSE CASE

15. Open air festivalUSE CASE
2 for 1
Come
and visit us
at the
entrance

16. Touch point 1
Touch point 2
Touch point 3
Touch point 4
Open air festivalUSE CASE
You have
collected 10
touch points.
enjoy a free
beer. But to
win the
jackpot collect
some more…

17. Open air festivalUSE CASE
An overall ranking after the event extends the promotion
even beyond the event weekend.

18. THANK YOU!
Transformer Werbeagentur AG, Transformer mobile Lab Häldeliweg 35, 8044 Zürich, Tel. 0041 44 267 44 55, www.transformer.ch, oliver.staecker@transformer.ch