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CDC NPIN In the Know: Google Plus & YouTube for Public Health

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CDC NPIN
CDC NPIN

This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.

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1 Google+ & YouTube for Public Health #SM4PH Melissa Beaupierre, Senior Director, CDC NPIN Ari Kurtz, Head of Industry, Google Atlanta Heather Town, Health Communications & Digital Marketing Specialist
2 Webcast Overview • Demographics and behavior • Producing and posting engaging, integrated and shareable content • Managing and maintaining your content • What other public health professionals are doing • Tips for tracking and measuring success #SM4PH Join the conversation: #SM4PH
Google+ What is Google+? Tools and features to promote public health How to create a Google+ account 1 3 3 2 #SM4PH
Search Video Mobile Display Offers Local +People +Relationships +Sharing +Recommendation s Improving the Google Experience 4#SM4PH
June July October January 2012 April June September 0 10M 40M 90M 170M 250M 400M 500M December 235M Taking social actions across Google 135M 30 day stream actives 500M Google+ Users A Global Community 5#SM4PH
Create a Google+ Account A personal Google+ profile 6#SM4PH
Circles Use Circles to segment your audience. #SM4PH HIV 500 VH 100 STD 225 TB 110
Google+ Communities Organizations and people come together 8#SM4PH
Google+ Enables Discoverability 9#SM4PH
Google+ Search Results • Have a verified URL • The domain of your Google+ page URL has to match the domain of your ad's URL • Recent, high-quality posts • A significant number of followers 10#SM4PH
What are Google+ Hangouts? Google Confidential and Proprietary 11Google Confidential and Proprietary 11 Be closer to your friends and followers 11
Features of Google+ Hangouts Watch YouTube videos together Share screens Automatic focus- shifting Review and collaborate on Google Docs #SM4PH 12
Embeddable video on your website See a live viewer count Hangouts On-Air 1 2 3 Live stream on your YouTube channel1 Embeddable video on your website2 See a live viewer count3 Embeddable video on your website2 Embeddable video on your website2 13#SM4PH
Viewable via an automatic post to your Google+ Followers On your YouTube Brand Channel as the Featured Video LIVE Hangout On-Air 14 #SM4PH
Innovative Hangouts On-Air Host Virtual Town Halls Launch a campaignTeach and learn Hold a discussion 15
Empower Hangout Case Study 16 NPIN project to support Division of HIV/AIDS Prevention (DHAP) Goal: Empowering young men to mobilize for the fight against HIV Guests: 6 HIV prevention experts Discussion: The diverse needs and recruitment of young men Promotion: (1) Posted Google Hangout video vignettes (2) Twitter Chat
YouTube Creating a YouTube channel Best Practices YouTube Insights Driving Traffic to your site 1 #SM4PH 17 2 3 4
Creating A Channel • Channel goals • Content • Strategy to engage audience • Global or local presence? • How often can you update? #SM4PH 18
19 YouTube One Channel Design more details @ http://www.youtube.com/OneChannel Continuing channelization #SM4PH
CDC Case Study Tips from Former Smokers - Terrie's Ad 20 • Reached more than 158m users • More than 315k visits to CDC Tips site • 25m+ visitors watched the message 8+ times #SM4PH
Every week a new video is released about a different topic: • Social Buzz • Arts & Culture • Sex & Relationships • Health & Fitness • Unmask 21 Mpowerment YVR Case Study #SM4PH
22 Mpowerment INMx Case Study • Balance entertainment and information to convey important lifestyle messages • Promote health in positive way • Enhance members lives and lifestyles #SM4PH
Video Best Practices • Create snackable content • Tell a story • Be real • Make your videos interactive • True View: 5 second test • Capture an existing audience #SM4PH 23
Maximize reach and scale while reaching your audience. Promote Your Video Content in-stream in-search in-display #SM4PH 24
YouTube Insight • View detailed statistics about the videos that you upload. • Access video-level data about who, what, when, where and how people came to watch your video. #SM4PH 25
• Use external annotations • Use the “Info” section of your video • Use a call to action Driving Traffic to the Site #SM4PH 26
YouTube Trends Dashboard 27#SM4PH
YouTube Trends Map 28#SM4PH
Our Mobile Planet 29#SM4PH
GoMoMeter 30#SM4PH
Acknowledgements Presenters Melissa Beaupierre & Heather Town Special Guest Ari Kurtz, Google Executive Producers Harry Young and Melissa Beaupierre Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Katie Mooney, Jennifer Smith, Cynthia Newcomer Kianta Key & Valerie Watkins 31
32 Thank You - Google+ and YouTube for Public Health @CDCNPIN www.cdcnpin.org #SM4PH

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CDC NPIN In the Know: Google Plus & YouTube for Public Health

  • 1. 1 Google+ & YouTube for Public Health #SM4PH Melissa Beaupierre, Senior Director, CDC NPIN Ari Kurtz, Head of Industry, Google Atlanta Heather Town, Health Communications & Digital Marketing Specialist
  • 2. 2 Webcast Overview • Demographics and behavior • Producing and posting engaging, integrated and shareable content • Managing and maintaining your content • What other public health professionals are doing • Tips for tracking and measuring success #SM4PH Join the conversation: #SM4PH
  • 3. Google+ What is Google+? Tools and features to promote public health How to create a Google+ account 1 3 3 2 #SM4PH
  • 4. Search Video Mobile Display Offers Local +People +Relationships +Sharing +Recommendation s Improving the Google Experience 4#SM4PH
  • 5. June July October January 2012 April June September 0 10M 40M 90M 170M 250M 400M 500M December 235M Taking social actions across Google 135M 30 day stream actives 500M Google+ Users A Global Community 5#SM4PH
  • 6. Create a Google+ Account A personal Google+ profile 6#SM4PH
  • 7. Circles Use Circles to segment your audience. #SM4PH HIV 500 VH 100 STD 225 TB 110
  • 8. Google+ Communities Organizations and people come together 8#SM4PH
  • 10. Google+ Search Results • Have a verified URL • The domain of your Google+ page URL has to match the domain of your ad's URL • Recent, high-quality posts • A significant number of followers 10#SM4PH
  • 11. What are Google+ Hangouts? Google Confidential and Proprietary 11Google Confidential and Proprietary 11 Be closer to your friends and followers 11
  • 12. Features of Google+ Hangouts Watch YouTube videos together Share screens Automatic focus- shifting Review and collaborate on Google Docs #SM4PH 12
  • 13. Embeddable video on your website See a live viewer count Hangouts On-Air 1 2 3 Live stream on your YouTube channel1 Embeddable video on your website2 See a live viewer count3 Embeddable video on your website2 Embeddable video on your website2 13#SM4PH
  • 14. Viewable via an automatic post to your Google+ Followers On your YouTube Brand Channel as the Featured Video LIVE Hangout On-Air 14 #SM4PH
  • 15. Innovative Hangouts On-Air Host Virtual Town Halls Launch a campaignTeach and learn Hold a discussion 15
  • 16. Empower Hangout Case Study 16 NPIN project to support Division of HIV/AIDS Prevention (DHAP) Goal: Empowering young men to mobilize for the fight against HIV Guests: 6 HIV prevention experts Discussion: The diverse needs and recruitment of young men Promotion: (1) Posted Google Hangout video vignettes (2) Twitter Chat
  • 17. YouTube Creating a YouTube channel Best Practices YouTube Insights Driving Traffic to your site 1 #SM4PH 17 2 3 4
  • 18. Creating A Channel • Channel goals • Content • Strategy to engage audience • Global or local presence? • How often can you update? #SM4PH 18
  • 19. 19 YouTube One Channel Design more details @ http://www.youtube.com/OneChannel Continuing channelization #SM4PH
  • 20. CDC Case Study Tips from Former Smokers - Terrie's Ad 20 • Reached more than 158m users • More than 315k visits to CDC Tips site • 25m+ visitors watched the message 8+ times #SM4PH
  • 21. Every week a new video is released about a different topic: • Social Buzz • Arts & Culture • Sex & Relationships • Health & Fitness • Unmask 21 Mpowerment YVR Case Study #SM4PH
  • 22. 22 Mpowerment INMx Case Study • Balance entertainment and information to convey important lifestyle messages • Promote health in positive way • Enhance members lives and lifestyles #SM4PH
  • 23. Video Best Practices • Create snackable content • Tell a story • Be real • Make your videos interactive • True View: 5 second test • Capture an existing audience #SM4PH 23
  • 24. Maximize reach and scale while reaching your audience. Promote Your Video Content in-stream in-search in-display #SM4PH 24
  • 25. YouTube Insight • View detailed statistics about the videos that you upload. • Access video-level data about who, what, when, where and how people came to watch your video. #SM4PH 25
  • 26. • Use external annotations • Use the “Info” section of your video • Use a call to action Driving Traffic to the Site #SM4PH 26
  • 31. Acknowledgements Presenters Melissa Beaupierre & Heather Town Special Guest Ari Kurtz, Google Executive Producers Harry Young and Melissa Beaupierre Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Katie Mooney, Jennifer Smith, Cynthia Newcomer Kianta Key & Valerie Watkins 31
  • 32. 32 Thank You - Google+ and YouTube for Public Health @CDCNPIN www.cdcnpin.org #SM4PH