1. Social Media and Marketing Strategy in 2014
What to expect in year 2014?

2.  Websites and Applications used for social networking
 Social media refers to interaction among people in which they
create, share, and/or exchange information and ideas in virtual
communities and networks.
 Components
 Web-based platforms
 Can be used to inform, educate and engage customers

3.  Next generation is on video. Rise of Micro-Video
 Social media ads will challenge old ways of advertising?
 Image-centric networks will see huge success (using memes and
infographics)
 Google+ will become a major factor
 LinkedIn will become a major player for B2B business growth

4.  Increase customer base
through video promotions
on video channels.
(YouTube, Vimeo, Dailymo
tion)
 Build brand awareness
through Twitter and Pinterest
 Educate customers through
SlideShare and Wikipedia
 Generate leads through
Facebook sponsored
advertising
 Drive sales via Facebook
and LinkedIn company
Pages

5. SPECIFIC
MEASURABLE
ATTAINABLE
RELEVANT
TIMELY

6.  Who are your customers and which Social Media platform they uses most?
 What is their mode of interaction? i.e. Videos, Photo
sharing, news, likes, comments, tweets etc.
 What is the most relevant age group of your customers?
 Do they shop online? Do they consider product reviews (Facebook page
comments), videos (YouTube box opening videos), articles (product reviews by
users), and compare prices before making purchase?
 Do they interact with your posts, tweets and other published material
(videos, memes, infographics)?

7.  Choose an effective platform after performing user’s analysis on
each platform. For e.g.
 Domain Name – http://www.cygnismedia.com
 Use for blog, news, project updates and tech news
 Twitter – https://twitter.com/CygnisMedia
 Use for sharing company information and updates and related readings
 Facebook – https://www.facebook.com/cygnismedia
 Use for sharing company videos, projects images, memes, infographics and
related readings
 Pinterest– www.pinterest.com/cygnismedia/

8.  Which ones are your customers using? Twitter, Facebook,
LinkedIn, Pinterest, etc.
 Start with one - Understand it, utilize it effectively and then
expand your online presence. Tweet on regular basis, share
photos and videos on Facebook and publish blog post on
your website.
 Write good and appropriate content. Tweets, Facebook
posts and videos must relate to your brand or industry.
 Build relationships; listen and engage with your followers.
Conduct polls, surveys, contest on Facebook, Twitter and
LinkedIn and award winners and participants with gift
vouchers and discount offers etc.

9. Role of Search Engine Optimization (SEO) in Social Media
Marketing Strategy
 Focus on Good Phrases
 Remember the value of
repetition
 Avoid “Vanity” keywords
 Guide your content
 Use Google’s AdWords
Keyword Tool
strategy

10. Marketing strategy areas in 2014
 Social networks

Online Communities

Multimedia sharing (e.g. SlideShare)

Social bookmarking

RSS readers

GEO tracking

Recommendations and reviews
 Facebook, Twitter, LinkedIn,
Pinterest etc.
 Blogs
 Video Posts (YouTube, Vimeo,
Dailymotion)
 Forums

11. Thank You!