Getting Started With Social Media

1. Getting Started
with Social
Media
Chris Burdge @b_WEST
September 22, 2011

2. credentials
 Online marketing since 1994
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Fortune 500 brands: Nestle, HP, Coca-Cola
 Founded bWEST – July 2009
 Co-founder – Social Media Camp

4. mediarevolution

5. 1900’s
1400’s
1800’s 1800’s

6. yesterday’s news

7. today’s engagement

8. marketers (IT professionals) must
be prepared to evolve…

9. What is
Social
Media
?

10. Social ~ thecharacteristic of living organisms. It
refers to the interaction of organisms with other
organisms (people) and to their collective co-
existence.
Media ~ tools used to deliver,
share& store information or data.

11. social networks
Social Networks You Know Online Social Networks
 Religious Facebook
 Charity Linkedin
 Chamber of Commerce  Twitter
 Networking Group MySpace
 Sports Teams YouTube
 Book Club  Google+

15. Outposts
Base Camp

17. Twitter
Amicro-blogging service allowing users to send
& read “tweets” which are text-based posts of
up to 140 characters in length.

22. what to tweet
 Mantra: always add value…
 A blog post
 Ask a question / get feedback
 Provide customer service
 Retweet something interesting / useful
 Comment on a tweet
 Reply to a tweet / question

24. what not to tweet
 What you had for breakfast, unless it was truly
awesome…
 What your cat had for breakfast, or anything
else about your cat…
And always remember, the Internet never forgets,
and that’s a long time…

28. Tweet Rule
10 : 1
Value-add : Marketing

29. are
you
listening?

47. things
you can do
today

48. 1. Create or update your LinkedIn profile
2. Open a Twitter account
a. Find people to connect with
3. Set-up Hootsuite& start listening…

49. Thank You
Social Media Camp – Special Offer
Save 20% on…
 SMC Victoria Workshop http://ow.ly/6CdRu
 9am – 5pm, Oct 18thVictoria Marriott
 Coupon code: MISA