Client Web Concept Document

1. OVIE MUGHELLI FOUNDATION
PROJECT
WEBSITE CREATIVE BRIEF
DATE CLIENT
MAY 2008 OVIE MUGHELLI

2. Content Design &
Development
Mission: To provide value through information to our
constituents and consumers in a clean, well organized
format with an upscale style.
Goals:
 Keep it simple & make it interesting
 Make the basic information easy to find
 Introduce the goals and successes of the OMF to the
visitor in an interactive fashion that keeps them clicking.
 Data base driven
 Provide a way to donate and collect data

3. Programming & Integrating Content
Our desired methodology
A website that is truly interactive and enables constituents to donate gifts,
update their profile, view their account, and register for events and provide a
myriad of services that will be both educational and informative within a
secure environment.
Services on the web
Strategy: Provide value through information that visitors want while
introducing important programs like planned giving, endowment funding and
other campaigns.
Examples:
 Tax & estate planning for donors
 Education cost projections
 Philanthropic resources directory
 Educational opportunities
 Environmental Advocacy & Initiatives
 OMF Partnership Grant Process
 Mentorship/Internship/Leadership Program opportunities

4. Content Mapping
Internal Site Search
Resources: Link to NFL Community Foundation & other helpful sites.
About Us Publications: Newsletters, Annual Reports, Chairmans Report, Speeches, Papers
News & Presentations in PDF format.
Founder & Executive Staff Bios E-Store: Coming soon, for OMF merchandise & opportunity to purchase OMF
Program Staff research publications in future.
Board of Directors Bios Special Events: Fundraising events.
Department: Program themes with downloadable applications for Donate Now link on each page: quot;Support OMF with a giftquot;
consumers Membership: Link to online membership application
OMF History and Mission Auxiliaries of the OMF: Executive Leadership Council General Membership.
Development: pages Tools you can use: On the front page with brief descriptions & links for OMF giving
 Benefit Events programs.
 Membership Stories about our donors: Spotlight on OMF philanthropy.
 The Founders Circle Calendar of OMF program events
 Executive Leadership Council Contact Us
 Gifts In Honor or Memory Sign our Guest book
 The Fund for OMF
 Planned Giving
 Corporate Giving
 Initiative Sponsorship
 General Operating Support
 Education
 Endowment
 Support the OMF's scholarship: OMF Research & Publications
support

5. Phase II
2011 Projection
 Intranet: This is a component that will be used in the future to
provide access for OMF employees for:
OMF affiliate policies
Position Descriptions & Salary Matrix Guides
HR policies & forms
Employee Insurance Information
Travel guidelines
Program applications
Research & data compilation
Finance policies
 Off site OMF internet access though Outlook

6. Look & Feel
Colors
Rich Earth Tone Palette
Green, Blue, Tan
Environmentally conscious theme
Sophisticated, modern and technically
advanced in functionality.

7. Footnotes
Some Web Address ideas:
www.omf.org
www.oviemughellifoundation.org
www.mughellifoundation.org
Notes:
 Stock Photos have been chosen by OMF through Getty Images.
 OMF will require new branding collateral:
Business Cards
Letterhead
Envelopes
Brochure
 Web hosting/Email set-up, and content updates will need to be
accessible for direct updating by OMF staff.
Styles that are similar to the content that the OMF desires:
Marguerite Casey Foundation
www.caseygrants.org
Modern clean warm look
World Vision
www.worldvision.org/
Outstanding functionality
Samaritans Purse
http://www.samaritanspurse.org/
Warm, welcoming & visually appealing
New York Restoration Project
http://www.nyrp.org/
Excellent example of professional celebrity founder foundation web presence

8. OVIE MUGHELLI FOUNDATION WEB CONCEPT DOC
This is a summary of the OMF Web project. This is meant to be a point of contact for discussion and negotiation and is not a binding agreement. The
creative license and concept is property of Built to Last Consulting on behalf of the Ovie Mughelli Foundation 08ʼ