Bryan O'Rourke presented this content in Copenhagen to the Danish Health and Fitness Organization in May of 2013. It touches on key trends impacting the fitness and health club business.

1. @bryankorourke
Dansk Fitness & Helse
Organisation 2013
@Bryankorourke #DFHO2013
Trends der påvirker
fitnessbranchen
22. maj, 2013
COPENHAGEN, DK

2. bryankorourke.com
Tak for invitationen
Desværre er mit dansk meget dårligt

3. bryankorourke.com
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all #dfho2013 content available here
slideshare.net/ bryankorourke

4. @bryankorourke #DFHO2013
revolutionære tider

5. #DFHO2013
GROWTH =CHANGE
“Innovation distinguishes between a
leader and a follower.” Steve Jobs
Væksten betyder
forandring

6. @bryankorourke #FutureofFitness
PERCEPTIONabundance vs. scarcity
Ser vi muligheder eller risiko?

7. 7
Law Of Accelerating Returns
Lov af accelererende afkast

8. Many leaders grossly underestimate
the impact of technology
Ledere undervurdere
effekten af teknologi @bryankorourke #DFHO2013

9. 9
@bryankorourke #DFHO2013
Transforming Winds Are
Changing Industries
transformative forandring

10. 10
@bryankorourke #DFHO2013
Hvad er fremtiden for erhvervslivet
@briansolis
WTF

11. CONVERGENCE
11 #DFHO2013 @bryankorourke
people
globalism
technology

12. People = Markets
12
#DFHO2013 @bryankorourke

13. 13
43MillionEU health club members
@bryankorourke #dfso2013
48 thousand clubs
Nordiske lande langt mere aktive

14. 14
650ThousandDanish health club members
@bryankorourke #dfho2013
930 clubs
Nordiske lande langt mere aktive
Low Penetration
12%

15. 15
@bryankorourke #dfho2013
48%
Daily Soft Drink Forbrug EU http://www.huffingtonpost.com/2012/07/25/half-of-americans-
drink-soda-everyday-consumption_n_1699540.html
club vækstpotentiale er reel
We Have Room To Grow

16. 16
@bryankorourke #ihrsa2013
Prior People Trends Impacted Clubs
The Past fortæller en historie
How Will We Grow ?

17. Women Transformed Club Business
History Teaches Us
17
1930-1950 1950-1970 1970-1990 1990-2000 2000-2010
Fitness Femininity
Women encouraged to be
attractive and feminine, but not
muscular. The Women. Health Spa.
Means of keeping a husband.
LaLanne, Figure Salons
Television personalities, weight loss centers, spot
reduction vibration machines. Gender specific clubs.
Fonda & Cooper
Music and aerobics. The
beginning of uni-sex clubs as
woman entered corporate
world.
Millennial, Technology
Technology use, gaming, social
media, quantified self, smartphones,
grown children, empty nesting.
Ecology, Reflection, Impact
Back to basics, functional training, outdoor
activities complimented. Low impact, Pilates,
Yoga.
Woman have påvirket
Klubber Den mest
@bryankorourke #dfho2013

18. “73% of consumers consider being
physically fit important to being ‘well,’
with 74% including ‘feeling good about
themselves’ .”
- The Hartman Group, August 2010
WELLTHY | SIGN OF THE TIMES
BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013
18
Sundhed Nu En
værdifuld Luxury @bryankorourke #dfho2013

19. 19
41%
Millennial | 10-32
@bryankorourke #DFHO2013
Global Millennial Population
Denmark 15%
EU 15%
http://populationpyramid.net/EUROPE/2015/

20. 20
@bryankorourke #DHFO2013
Dansk Internet Brug
89%A More Important Figure
Danish Internet Access

21. 21
http://theregenerationroadmap.com/research/consumer-studyhttp://
techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-
web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-
in-2012/
Access The Internet Daily
84%
Traversing Demographics
ikke demografi
Connected Consumers

22. 22
@bryankorourke #DFHO2013
Distrust
72%Mistillid er høj

23. 23
Generation “Me”
89% Equivocate Brand to Ethnicity
@bryankorourke #DFHO2013
Identitet er stærk

24. 24
@bryankorourke
#dfho20134 + Sources When Buying
51%
Brug teknologien til at
kontrollere

25. 25
@bryankorourke #dfho2013
Forbrugerne
ændrer
Radical Consumer Transformation
Ernst & Young 2012 Global Report
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf
In every industry and
business the consumer
is dramatically
changing.

26. 26
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter
25%
The Chameleon Consumer
Ernst & Young 2012
Brand betyder
mindre

27. 27@bryankorourke #dfho2013 Economics
89% Price#1 Decision Factor
Prisen betyder mere
økonomi

28. 28
http://theregenerationroadmap.com/
research/consumer-study/ Society Needs to Consume Less
66%
økologi er vigtig

29. 29
@bryankorourke #ihrsasummit
would say customer experience is
good or excellent
Experian Survey 2012
25%
Virksomheder Ikke tage sig af kunderne

30. 30
@bryankorourke #ihrsasummit
Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females
and 73% of
males check
every hour
Teknologi ændrer
Everything

31. Steven Van Belleghem
31
@bryankorourke #dfho2013
The Power of the
Modern Consumer
and the End of the
Traditional
Advertiser
Big Consumer Change Isn’t Going Away
Store ændringer er
først lige begyndt

32. Verden bliver mindre
32
Globalism
@bryankorourke #dfho2013

33. Masai Warrior
With a smartphone
33
@bryankorourke #dfho2013
This Summer Number Of Smartphones
Exceeds Humans On Earth

34. The Rise Of The Rest
34
By 2030 Global Middle
Class Doubles to 5 Billion
@bryankorourke #dfho2013
Shanghai Tower
Fremkomsten af en Big Middle Class

35. 35
2016 World Population
In Emerging Markets
88%
@bryankorourke #dfho2013

36. Our big world is getting smaller
36
Globalism
Asia - Pacific Region
Highest Growth 5-7%
@bryankorourke #dfho2013

37. 37
Increasingly Global Industry
hardcandyfitness.com@bryankorourke #dfho2013

38. 38
Increasingly Global Industry
gymbox.com@bryankorourke #dfho2013

39. 39
Peter Diamandis
Peter Diamandis
@bryankorourke #dfho2013

40. #FutureofFitness
Technology
An onslaught of
innovation
@bryankorourke #dfho2013

41. 41
1997 - 1998
$999

42. 42
1.1 B - 2.3 B
2007 - 2012 people using Internet
Internet Users DoubledInternet Brug Fordoblet

43. @bryankorourke #FutureofFitness
TECH vs HUMANconflict is not what you think

44. @bryankorourke New Motivational & Coaching Models
Artificial Intelligence
Kunstig Intelligens
@bryankorourke #dfho2013

45. 45
80%
@bryankorourke #ihrsasummit
DK Mobile
Device
Penetration

46. Tablet Sales As
% of PC Sales
46
58%@bryankorourke #dfho2013

47. The Internet Of Things
47
@bryankorourke #dfho2013 Tingenes internet

48. Bærbar Tehnology 48
@bryankorourke #dfho2013
35 Million US Adults
485 Million Annual
Shipments by 2018

49. Mobile Social Applications
49
@bryankorourke #ihrsasummit
20K Health Apps
Service Delivery
Scheduling
Social Media
New Business Models

50. 50
TRYSUMER - New Business Models
NEWISM
See or Hear; Check
Reviews; Try for
FREE
Nye forretningsmodeller

51. Gamification & Channel Extensions
51
@bryankorourke #dfho2013

52. Mobile Payment 52
@bryankorourke #dfso2013

53. 53
RFID | Cashless Transactions | Kiosks

54. 54
Virtual Classes
Programming - Wexer

55. Alternative Cardio55
New Technologies
Nyt udstyr

56. We Need Technology Standards
56
@bryankorourke #dfho2013 57% of Members Use Smartpones or Tablets
Adopting Open Systems
Fitness Industry Technology Council
www.fit-c.org
Teknologi Standarder er nødvendige

57. 57
New Ways To Reach New Markets
Dropping Cost of Technology
Kom billigere

58. 58
@bryankorourke #ihrsasummit
Where Are We Heading ?
The Dawn Of A New Exciting Era
En ny æra

59. 59
@bryankorourke #ihrsasummit
Disruption - New Opportunities

60. 60
@bryankorourke #dfho2013
“Sick Care” Is Broken
New Markets

61. Dr. Eric Topol
Disruption Of Health Care 61
@bryankorourke #dfho2013
Health Care
Forstyrrelse

62. 62
@bryankorourke #dfho2013
The New Paradigm
Clubs Fill Many Of These Needs
Klubber kan
møde New
Paradigm

63. 4 Realignment Drivers
63
@bryankorourke #dfho2013
Virtual
Nutritional Motivational
Wellness
Thanks @ChuckRunyon
Fire Drivers for justering

64. S Curve - Reinvention & Fragmentation
64
@bryankorourke #dfho2013
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Mind Body
Modning og Fragmentering

65. 65
New Business Models

66. 66
@bryankorourke #ihrsasummit
Since 1970 US Physical
Activity Down 32%
Clubs Meet Community Needs
Børns fysiske
aktivitet Afslår

67. 67
@bryankorourke #ihrsasummit
23% Of Global Health
Care Costs Diabetes
Related
Physical Activity Significantly
Assists in Management Of
Diabetes
Diabetes er størst Healthcare Cost

68. 68
Perception
What Do You See ?
I See Unlimited
Opportunity
Ser vi mulighed eller risiko?

69. 69
@bryankorourke #ihrsa2013
Growth The Dawn Of A New Era
@bryankorourke #dfho2013
En ny æra

70. CONVERGENCE
70
people
globalism
technology
@bryankorourke #dfho2013

71. 71
“The best way to predict the future
is to create it “ - Peter Drucker
@bryankorourke #dfho2013

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all #dfho2013 content available here
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