An outline put together or the really useful things that I would love to have known right at the start of my business journey. So here they are for you.

1. Plan
Do
Measure

2. Plan
“Start With the End in
Mind”
Dr Stephen R Covey

3. Do
“If it's important to you
and you want to do it
"eventually," just do it
and correct course
along the way”
Tim Ferriss

4. Measure
“If you can’t measure
it, you can’t manage it”
Peter Drucker

5. Plan
Do
Measure

6. Plan
“Start With the End in
Mind”
It’s 1 week before my 1st year in business, I have so much to
celebrate. I smashed my annual earnings mark of £70,000, I’m
regularly interviewed on the radio because of my expertise in…….,
I gain new clients every day through referrals, and my social media
efforts. My new book launch was a great success and Kindle sales
on Amazon have been fantastic. I’m coming up to my 1000th book
sale already. I’m excited by the holiday we’ve got coming up. 3
weeks away from the office, and I know I’ll still be bringing in sales
while we’re away.

7. Plan
1 Fix in your mind the exact amount of money you desire. It is not sufficient merely to say
"I want plenty of money." Be definite as to the amount. (There is a psychological reason
for definiteness which will be described in a subsequent chapter).
2 Determine exactly what you intend to give in return for the money you desire. (There is
no such reality as "something for nothing.)
3 Establish a definite date when you intend to possess the money you desire.
4 Create a definite plan for carrying out your desire, and begin at once, whether you are
ready or not, to put this plan into action.
5 Write out a clear, concise statement of the amount of money you intend to
acquire, name the time limit for its acquisition, state what you intend to give in return for
the money, and describe clearly the plan through which you intend to accumulate it.
6 Read your written statement aloud, twice daily, once just before retiring at night, and
once after arising in the morning.
AS YOU READ-- SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.
Napoleon Hill

8. Plan your Marketing
How many billable hours do you spend with each
client?
How many existing clients do you need each week to
get your number of billable hours?
How many new clients do you need each week to get
those billable hours?
How will your clients find you?
How will you find your clients?
How can you increase your earnings?
How else can you increase your income?

9. Plan to Succeed
“Experiencing great success means
that you are able to reach your
desired level of income, maintain or
exceed that income all while learning
to work less and make more”
Patrice Matteson

10. Plan to work on your
business – not in it
“The technical work of a business and
a business that does that technical
work are two totally different things!”
Michael Gerber

11. Role of Self Employed
Website Email
Marketing Online
Offline
Design Sales
Sales Copy Follow Up
Purchasing Negotiation
Administration Invoicing
Credit Control Legal
To name just a few…..

12. Do
“Delegate quickly, you'll be stuck in
your work and not see your family
otherwise. People say they can’t
afford to, I say you can’t afford not
to.”
Richard Branson

13. Do
“Know your strengths and focus on
those. Delegate, Outsource &
Automate the rest.”
Bridget Greenwood

14. Do
Above All Else....as Nike says…

15. Measure
Test & Measure Everything
Only change one thing at a time
Tweak and improve

16. Measure
Test Small - Never ever ever take huge risks or spend more than
you can afford
Test Often – Once a month each month for the rest of the year
Failure is Good - This is a numbers game – so it’s useful
information, but Fail FAST and always take action.

17. Plan your Marketing
How will your clients find you?
How will you find your clients?
How can you increase your earnings?
How else can you increase your income?

18. Plan your Marketing
How else can you increase your income?
Find ways to sell more than just your time
1–2–1
1 – 2 – Many
Products

19. Plan your Marketing
How can you increase your earnings?
Increase the number of Customers
Increase the average transaction value
Increase the Frequency of Purchase
Acquisition

20. Plan your Marketing
How will you find your clients?
Who are your customers? Where are they? What are they doing? What type
of people are they? Your decision about who your customers are will be one
of the most important decisions that you will make and it needs constant
focus and attention.
This decision about who your customer is and who they will be will
determine:
The UPPER LIMITS on your Wealth.
The SPEED at which you create Wealth
The EASE at which you create Wealth
Your Marketing Strategy
Know your NICHE

21. Know your Niche
What are you passionate about?
What are you naturally good at?
Where can you add huge value?
Where is the gap in the market?
What are you competitors doing badly, or not at all?
Who is your target market?
What are your customers interests?
What is your customers pain/problem?
What does your customer ultimately want?

22. Plan your Marketing
Marketing Methods – How will you find your clients?
Outbound Marketing
Referrals Telephone Marketing
Social Media Email Marketing
Advertising
Direct Mail Display Ads Online
PPC SEO
Advertising Trade
Webinars shows/Exhibitions/Liv
e Events

23. Plan your Marketing
How will your clients find you?
When people want a problem solved they turn to the internet and their
friends for help.
When your clients grab their laptop, mobile phone or some other wired
device and start learning about a product or service that you offer, make
sure they find you.
70% of Americans now say they look at product reviews before making a
purchase
79% of consumers now say they use a smart- phone to help with shopping
83% of mums say they do online research after seeing TV commercials for
products that interest them
Define yourself as THE EXPERT in your NICHE

24. Plan your Marketing
Marketing Methods – How will your clients find you?
Inbound Marketing
Referrals/Testimonials
Social Media
Website
Email
Webinars
PR
SEO

25. Plan your Tools
CRM
Autoresponder
Analytics
Web Design
Graphics
Copywriting

26. Plan your Content
SEO
Viral
PR
Articles
Contests
Presentations
PDFs

27. Plan your Conversations
Linked In
Facebook
Twitter
Google Plus
Discussion Forums

28. Plan your Copywriting
Inbound Marketing
Headlines
Simple language (8 yr old)
Story Telling
Benefits – think of the result of the results
Relevant
WIIFM
Keywords
Specific

29. Plan your Headlines
Thought provoking question
How To
Direct Statement
Big Benefit
Who Else?
News

30. Plan your Content
News Stories
Picture of the Week
Video of the Week
How To’s/Tutorials
Myth Busting
List & Resources
Case Studies

31. Plan Your Strategy
Do Take Action
TWEAK TEST
Measure Your Strategy