Presentation for Americans for the Arts Half-Century Summit session - June 25, 2010

1. What does it really take
for an organization to
make things happen in
the digital age?
Making Big
Things Happen

2. We will share everything you see today
(and a bunch of things you won’t).
Here’s how to get it:
Download:
www.slideshare.net/littlemmedia
Email:
brian@littlemmedia.com
High­touch:
Give me your card after the event

3. Technology and the Internet, and
their role in our lives, has changed
how we communicate, get and
share information, the media we
consume, and the reasons we
engage with each other ‐ online
and of9line. The effects of these
changes are being felt by all of us,
every day, all the time.

4. [3 Things]

5. [360 Seconds]

6. [Ideastorm]

7. [Must­Reads]

8. V is For Value: There is no ‘right way’ to blog
Relationships Matter:
You need to offer something Why (and how) you build
of value if you want people more than a big list of
to pay attention. names.
Say anything:
How content drives activity
and what you should be
creating to drive results.

9. [Value]

10. what is
valuable?
re­deTine.
re­think.
re­imagine.

11. realized value
[historical view]
vs.
potential value
[future view]

12. engagement
insight listening connection
reach sentiment inTluence
[not]
investment

13. choose
[carefully]

14. measure
[something meaningful to you]
http://bit.ly/100ways

15. less is more
start somewhere.
build value over time.

16. [Content]

17. What do people want
(and respond to)?
1. Timely, relevant, compelling information
2. Meaningful experiences
3. Good stuff (that people can use)

18. How do you know
what to create?
Demographic Psychographic
Technographic Behavioral

19. Anything can become
(good) content
Human… ize Personal…ize Local…ize
Operational…ize Granular…ize Opportunity…ize

20. Some (Starter) Ideas
100 Days Read This News
1 Picture Do That Business
20 Questions Tell Him Sports
60 Seconds Ask Her Culture
50 States Say what? Weather

21. [Relationships]

22. DISCLAIMER 1 + 2 + 3

23. LET’S GET CONTEXTUAL!
• MF is a research + development lab for artists
• Artist residency program
• Site-specific
• Often temporary works

24. LET’S GET CONTEXTUAL!
• Full-time staff of 12
• Annual operating budget of $1.6M
• Horizontal authority structure

30. TWITTER - DIVERSIFY YOUR POSSE
INFLUENCERS COLLEAGUES BASE OF SUPPORT

34. [IdeaStorm]

35. Scenario: The media (and
everyone else, online and of9line)
is talking about an issue that
relates to your work – but you are
not part of the conversation.
Challenge: How do you take
advantage of this situation ‐‐ get
attention, insert your voice, and
expand your reach?

36. Tools People
There is no ‘right way’ to blog
Content Activities

37. 24 Hours
7 Days
30 Days
100 Days
365 Days

38. [People]

39. Brian Reich
Email: brian@littlemmedia.com
Facebook: facebook.com/brianreich
Twitter: twitter.com/brianreich
Blog: www.thinkingaboutmedia.com

40. Lara Goetsch
Director, Marketing and Communications
Email: lara@timelinetheatre.com
Web: timelinetheatre.com
Facebook: facebook.com/TimeLineTheatre
Twitter: twitter.com/TimeLineTheatre
Blog: timelinetheatre.wordpress.com

41. Jeffrey Inscho, Mattress Factory
Museum Website: mattress.org
Facebook: facebook.com/MattressFactory
Twitter: @MattressFactory
Email: jeffrey@mattress.org