Reddit is one of the larger social media sites around and also tends to be one of the hardest for people to have success with. In this presentation, I try to explain Reddit and the fundamentals needed to succeed in promoting your content.

1. www.kairaymedia.com

2. www.kairaymedia.com

3. Why You Should Care?!?
51,000+ Reddit Visits
1,000+ Likes
54,000+ StumbleUpon
170,000+ Reddit Visits
3,000+ Likes
15,000+ Reddit Visits
225 Likes
= Traffic, Links, Social Signals,
Branding, Feedback,
Followers, and even
Conversions…
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4. Why You Should Care?!?
www.kairaymedia.com

5. YSK Reddit (ELI5)
There Are Reddits Inside Reddit?
Who’s Your Daddy?
You’re Putting That Where? When?
Titles Are Everything, Comments Too!
TIL Reddit Counts Votes Logarithmically
Accounts Matter, But Don’t Matter
Ack! There’s Ads on Reddit?
MultiReddits
Reddit Gold
TL;DR… Where’s The Cliff Notes
*YSK = You Should Know
*ELI5 = Explain it Like I’m 5
*TIL = Today I Learned
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6. Reddits Inside Reddit?
Reddit.com = Dashboard
SubReddits = Categories
SubReddits individually created by user
Set and follow their own rules
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7. Who’s Your Daddy?
Admins run the site
Moderators run SubReddits
Know and Abide by the Rules
Know the moderators
Who is on when
What do moderators submit
Their personalities
Are they active in /r/reporthespammers
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8. You’re Putting That Where? When?
Understand Where to Submit
Redditlist.com
Biggest not always best
Remember FP though
Multiple SubReddits
Resubmitting
Know the SubReddit Rules
TIL has to be two months old
BestOf is only for Reddit links
NSFW needs to be nude
World News excludes US
YSK is text only
Submit during ‘waking up hours
for Americans’
Morning EST
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9. Titles Are Everything, Comments Too!
Titles include descriptions, unique to Reddit
Comments set tone for submission
MUST be grammatically correct
MUST be accurate
Should contain established Reddit formats
(x-post /r/TIL)
TIL
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10. TIL Reddit Counts Votes Logarithmically
http://lmgtfy.com/?q=The+logarithmic+scale
10 / 100 / 1000 + Time since submission
Downvotes really hurt 
Don’t abuse network or game Reddit
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11. Accounts Matter, But Don’t Matter
Established Accounts Bypass Some
Filters
Shadow Bans and Filters
New to Reddit
New to SubReddit
Account Filtered
Domain Filtered
Checks (While Logged Out)
View Profile for Page Not found
Check New Section
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12. Reddit Ads
Link or Text
CPM Based
$0.75 CPM
$5.00 Min
Front Page or SubReddit
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13. Reddit Ads: Choosing Subreddit
• Related Subreddits
• Activity levels
• Redditlist.com
• Metareddit.com
• Monitoring service
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14. Reddit Ads: Know Your Subreddit
• SubReddit rules
• Research other ads
• Use accepted formatting
• TIL when in /r/TodayILearned
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15. Reddit Ads: ABP
• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and
now show by default to ABP users
• Paid vs Natural Traffic
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16. MultiReddits
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17. Reddit Gold
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18. TL;DR… Where’s the Cliff Notes
Take the time to understand Reddit
Memes, slang, titles, commenting, SubReddits
SubReddits (aka categories) are user owned
Get to know the mods and how they run them
Submit to the right SubReddit
Amount of active users, how competitive,
targeted
Submit morning EST
Titles and Comments are super important
Proper grammar, established slang, accurate
First 10 votes are the most important, downvotes
hurt
Use comments to set the tone, don’t abuse
network
Account banned, then make another
Consider testing their Ad system
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19. Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutoras
+kairaymedia
+brentcsutoras
www.kairaymedia.com
@kairaymedia
@brentcsutoras
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