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Why You Should Care?!?
51,000+ Reddit Visits
1,000+ Likes
54,000+ StumbleUpon
170,000+ Reddit Visits
3,000+ Likes

15,000+ Reddit Visits
225 Likes
= Traffic, Links, Social Signals,
Branding, Feedback,
Followers, and even
Conversions…
www.kairaymedia.com
Why You Should Care?!?

www.kairaymedia.com
YSK Reddit (ELI5)
There Are Reddits Inside Reddit?
Who’s Your Daddy?
You’re Putting That Where? When?
Titles Are Everything, Comments Too!
TIL Reddit Counts Votes Logarithmically
Accounts Matter, But Don’t Matter
Ack! There’s Ads on Reddit?
MultiReddits
Reddit Gold
TL;DR… Where’s The Cliff Notes

*YSK = You Should Know
*ELI5 = Explain it Like I’m 5
*TIL = Today I Learned

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Reddits Inside Reddit?
Reddit.com = Dashboard
SubReddits = Categories
SubReddits individually created by user
Set and follow their own rules

www.kairaymedia.com
Who’s Your Daddy?
Admins run the site
Moderators run SubReddits
Know and Abide by the Rules
Know the moderators
Who is on when
What do moderators submit
Their personalities
Are they active in /r/reporthespammers

www.kairaymedia.com
You’re Putting That Where? When?
Understand Where to Submit
Redditlist.com
Biggest not always best
Remember FP though
Multiple SubReddits
Resubmitting
Know the SubReddit Rules
TIL has to be two months old
BestOf is only for Reddit links
NSFW needs to be nude
World News excludes US
YSK is text only
Submit during ‘waking up hours
for Americans’
Morning EST
www.kairaymedia.com
Titles Are Everything, Comments Too!
Titles include descriptions, unique to Reddit
Comments set tone for submission
MUST be grammatically correct
MUST be accurate
Should contain established Reddit formats
(x-post /r/TIL)
TIL

www.kairaymedia.com
TIL Reddit Counts Votes Logarithmically
http://lmgtfy.com/?q=The+logarithmic+scale
10 / 100 / 1000 + Time since submission
Downvotes really hurt 
Don’t abuse network or game Reddit

www.kairaymedia.com
Accounts Matter, But Don’t Matter
Established Accounts Bypass Some
Filters
Shadow Bans and Filters
New to Reddit
New to SubReddit
Account Filtered
Domain Filtered
Checks (While Logged Out)
View Profile for Page Not found
Check New Section

www.kairaymedia.com
Reddit Ads
Link or Text
CPM Based
$0.75 CPM
$5.00 Min
Front Page or SubReddit

www.kairaymedia.com
Reddit Ads: Choosing Subreddit
• Related Subreddits
• Activity levels
• Redditlist.com
• Metareddit.com
• Monitoring service

www.kairaymedia.com
Reddit Ads: Know Your Subreddit
• SubReddit rules
• Research other ads
• Use accepted formatting
• TIL when in /r/TodayILearned

www.kairaymedia.com
Reddit Ads: ABP
• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and
now show by default to ABP users
• Paid vs Natural Traffic

www.kairaymedia.com
MultiReddits

www.kairaymedia.com
Reddit Gold

www.kairaymedia.com
TL;DR… Where’s the Cliff Notes
Take the time to understand Reddit
Memes, slang, titles, commenting, SubReddits
SubReddits (aka categories) are user owned
Get to know the mods and how they run them
Submit to the right SubReddit
Amount of active users, how competitive,
targeted
Submit morning EST
Titles and Comments are super important
Proper grammar, established slang, accurate
First 10 votes are the most important, downvotes
hurt
Use comments to set the tone, don’t abuse
network
Account banned, then make another
Consider testing their Ad system
www.kairaymedia.com
Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutoras
+kairaymedia
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Reddit Marketing Guide: 17 Tips for Success on Reddit

  • 3. Why You Should Care?!? 51,000+ Reddit Visits 1,000+ Likes 54,000+ StumbleUpon 170,000+ Reddit Visits 3,000+ Likes 15,000+ Reddit Visits 225 Likes = Traffic, Links, Social Signals, Branding, Feedback, Followers, and even Conversions… www.kairaymedia.com
  • 4. Why You Should Care?!? www.kairaymedia.com
  • 5. YSK Reddit (ELI5) There Are Reddits Inside Reddit? Who’s Your Daddy? You’re Putting That Where? When? Titles Are Everything, Comments Too! TIL Reddit Counts Votes Logarithmically Accounts Matter, But Don’t Matter Ack! There’s Ads on Reddit? MultiReddits Reddit Gold TL;DR… Where’s The Cliff Notes *YSK = You Should Know *ELI5 = Explain it Like I’m 5 *TIL = Today I Learned www.kairaymedia.com
  • 6. Reddits Inside Reddit? Reddit.com = Dashboard SubReddits = Categories SubReddits individually created by user Set and follow their own rules www.kairaymedia.com
  • 7. Who’s Your Daddy? Admins run the site Moderators run SubReddits Know and Abide by the Rules Know the moderators Who is on when What do moderators submit Their personalities Are they active in /r/reporthespammers www.kairaymedia.com
  • 8. You’re Putting That Where? When? Understand Where to Submit Redditlist.com Biggest not always best Remember FP though Multiple SubReddits Resubmitting Know the SubReddit Rules TIL has to be two months old BestOf is only for Reddit links NSFW needs to be nude World News excludes US YSK is text only Submit during ‘waking up hours for Americans’ Morning EST www.kairaymedia.com
  • 9. Titles Are Everything, Comments Too! Titles include descriptions, unique to Reddit Comments set tone for submission MUST be grammatically correct MUST be accurate Should contain established Reddit formats (x-post /r/TIL) TIL www.kairaymedia.com
  • 10. TIL Reddit Counts Votes Logarithmically http://lmgtfy.com/?q=The+logarithmic+scale 10 / 100 / 1000 + Time since submission Downvotes really hurt  Don’t abuse network or game Reddit www.kairaymedia.com
  • 11. Accounts Matter, But Don’t Matter Established Accounts Bypass Some Filters Shadow Bans and Filters New to Reddit New to SubReddit Account Filtered Domain Filtered Checks (While Logged Out) View Profile for Page Not found Check New Section www.kairaymedia.com
  • 12. Reddit Ads Link or Text CPM Based $0.75 CPM $5.00 Min Front Page or SubReddit www.kairaymedia.com
  • 13. Reddit Ads: Choosing Subreddit • Related Subreddits • Activity levels • Redditlist.com • Metareddit.com • Monitoring service www.kairaymedia.com
  • 14. Reddit Ads: Know Your Subreddit • SubReddit rules • Research other ads • Use accepted formatting • TIL when in /r/TodayILearned www.kairaymedia.com
  • 15. Reddit Ads: ABP • February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users • Paid vs Natural Traffic www.kairaymedia.com
  • 18. TL;DR… Where’s the Cliff Notes Take the time to understand Reddit Memes, slang, titles, commenting, SubReddits SubReddits (aka categories) are user owned Get to know the mods and how they run them Submit to the right SubReddit Amount of active users, how competitive, targeted Submit morning EST Titles and Comments are super important Proper grammar, established slang, accurate First 10 votes are the most important, downvotes hurt Use comments to set the tone, don’t abuse network Account banned, then make another Consider testing their Ad system www.kairaymedia.com