This document discusses the evolution of online retailing and its impact on traditional shopping. It notes that as online shopping has grown, retailers have had to adapt by linking physical and online stores. Major retailers are embracing online technologies and mobile applications. The document then outlines the history of online retailing from the creation of the world wide web in the 1990s to present day. It discusses strategies retailers can use to respond to these changes, including listening to customers, engaging them across channels, consistently measuring success, and repeating strategies.