Great wines taking the market by storm!

1. L2S Wine means “Love to Share Wine”

2. Business principles
Be true and consistent
Seek to understand consumer expectations
Produce quality wines that are delicious, approachable and balanced
Deliver recognizable quality and exceptional value
Clearly differentiate portfolio segments, brands and wines for all occasions
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3. Winemaking principles
Personal involvement and commitment
Carefully craft each wine
Premium quality grapes from the best growing regions & appellation
Time honored winemaking techniques and artistic blending methods
Skilled winemakers to nurture the process
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4. Conducted extensive consumer surveys and
focus group studies to determine what young
affluent wine drinkers want
Discerners
Recognizable quality, approachable style, exceptional value
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5. Portfolio
Clearly defined, focused and carefully crafted brands
First Vine Thomas Scott Napa Trail
California “Blends” “Burgundy style” “Bordeaux style”
• Napa Cabernet Sauvignon
• Red Wine Blend • Russian River Pinot Noir
• Napa Merlot
• White Wine Blend • Sonoma County
• Napa Red Meritage
• Non vintage Chardonnay
• Napa Sauvignon Blanc
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6. First Vine California White Wine Blend
California Appellation
Sonoma, Lake and Mendocino counties
Varietal Blend
Chardonnay, Sauvignon Blanc and Muscat
Appearance
Clear and bright, light straw in color
Nose
Vibrant fruit, delicate honeysuckle and citrus notes
Palate
Expansive citrus, ripe pear, peach and golden apple flavors
Character
Versatile and fun
Finish
Crisp, fruity and exotic finish
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7. First Vine California Red Wine Blend
California Appellation
North Coast and Sierra Foothills
Varietal Blend
Cabernet Sauvignon, Syrah, Merlot and Zinfandel
Aged in French oak barrels
Appearance
Clear and bright, deep red in color
Nose
Ripe blackberry and red currant notes with spicy accents
Palate
Harmonious union between ripe, young intense fruit
and more mellow complex fruit
Character
Versatile and fun
Finish
Very smooth and velvety
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8. Thomas Scott Grand Reserve Chardonnay
Appellation
Sonoma County
Varietal Blend
97% Chardonnay and 3% Muscat
Barrel fermented using a combination
of natural yeasts with restrained French oak barrel aging
Appearance
Clear and bright, light straw in color
Nose
Bouquet of pear, citrus fruit and tropical fruit
with a hint of allspice and nutmeg
Palate
Concentrated flavor and silky texture
Character
Elegant, luscious and rich
Finish
Silky and lengthy
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9. Thomas Scott Grand Reserve Pinot Noir
Appellation
Russian River Valley – Sonoma County
Varietal Composition
100% Pinot Noir
Aged in French oak barrels
Appearance
Clear and bright, rich burgundy in color
Nose
Rose petal, cranberry and red raspberry
Palate
Excellent varietal characteristics with
bing cherry, cranberry, red raspberry and cedar notes
Character
Elegant, balanced and complete
Finish
Crisp, complex and silky
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10. A.C. Nielsen 52-week period ending August 20
Wines priced at $9 and above show double – digit growth
• Table wines retailing at $9 and over a 750-ml. bottle grew 10.9% by volume and
10.1% by value.
• The above-$9 segment easily outperformed below-$9 wine sales, which rose 1.8%
by volume and 1.1% by value.
• The fastest-growing major table wine variety by volume was Pinot Noir +12.9%, in
spite of the fact that it carried the highest average price tag among all major
varietal wines.
• Chardonnay continues to be the largest-selling variety in Nielsen channels,
followed by Cabernet Sauvignon and Merlot.
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11. A.C. Nielsen 4 week period ending Sept. 17
Most of the growth took place in the over-$20 and $9 to $11.99
price points…
• Based on value wine sales increased 9.9 percent based in the over-$20 segment
and increased 8.3 percent in the $9 to $11.99 segment.
• In volume, during the same period, the over-$20 segment increased 10.7 percent
while the $9 to $11.99 segment increased 9.8 percent.
• The $15 to $19.99 segment grew 7.5 percent in sales and 8.5 percent in volume.
• Wine sales in the $0 to $2.99 segment fell 3.1 percent and sales in the $6 to $8.99
price segments fell 5.3 percent.
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12. Retail Pricing Strategy
Thomas Scott Grand
Vintage Shelf Price Feature Ad / "Hot"
Reserve
Russian River Pinot Noir 2010 $27.99 $23.99 $21.99
Sonoma County Chardonnay 2010 $21.99 $18.99 $16.99
First Vine Premium
Vintage Shelf Price Feature Ad / "Hot"
California Wines
California Red Wine Blend NV $12.99 $10.99 $9.99
California White Wine Blend NV $12.99 $10.99 $9.99
Release in Spring 2012
Napa Trail Wines Vintage Shelf Price Feature Ad / "Hot"
Napa Valley Sauvignon Blanc 2011 $19.99 $17.99 $15.99
Napa Valley Merlot 2010 $25.99 $22.99 $19.99
Napa Valley Meritage 2010 $25.99 $22.99 $19.99
Napa Valley Cabernet
2010 $29.99 $27.99 $23.99
Sauvignon
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13. Sales & Marketing Strategy
Renowned Appellations
World Class Quality
Build and strengthen the connection with the consumer 13

14. Thank You
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