1. Tomorrows World
Hospitality For the Future
TONY POTTER
PRESIDENT – BRAVEAGLE
Tweet us at: @BraveagleSocial
Email: jason@braveagle.com

2. Hospitality For The Future

3. Tomorrows World
Hospitality For the Future
TONY POTTER
PRESIDENT – BRAVEAGLE

4. THE FUTURE OF HOSPITALITY
Hospitality For The Future

5. Hospitality For The Future

6. Hospitality For The Future

7. Hospitality For The Future

8. Hospitality For The Future

9. Hospitality For The Future

10. As we all know, some things never change …
Hospitality For The Future

11.  LOCATION , LOCATION , LOCATION
 STRONG PRODUCT
 PEOPLE
 SALES
 MARKETING
 CLIENT MANAGEMENT
 EFFICIENCY
 THE DEVIL IS IN THE DETAIL
 LOCATION , LOCATION , LOCATION
Hospitality For The Future

12. WHAT IS HOSPITALITY ?...
TOURISM HOSPITALITY
• Travel agency activities • Licensed clubs
• Tour operator activities • Hotels • Takeaway food shops
• Other reservation service and • Holiday & short • Event catering activities
related activities stay • In-house catering
• Museum activities and accommodation • Other food service activities
preservation of historical • Camping grounds • Activities of exhibition & fair
• sites and buildings recreational organisers
• Library activities vehicle parks • Activities of conference
• Visitor attractions • Other organisers
• Archive activities accommodation
• Botanical & zoological gardens • Restaurants
• Operation of sports facilities • Public houses
• Other amusements & Bars
recreation activities
Hospitality For The Future

13. “…Tourism towards 2030 suggests that
international tourist arrivals will grow by 80%
and will reach 1.8 Bn by 2030 with the number
increasing by an average of 3.31% per year ( less
than the last decade). An average of 4.3 M
international tourists will join the tourism
market place every year”.
-World Tourism Organisation -
…They will all probably check Tripadvisor, Facebook & Twitter before
travelling
Hospitality For The Future

14. “…At the projected rate of growth arrivals will
pass 1Bn in 2012, up from 940M in 2010”.
-British Hospitality-
Hospitality For The Future

15. Emerging economies will grow faster than
advanced economies after 2015
Inbound tourism, advanced International Tourist
& emerging economies Arrivals, Millions
1250
1000
Emerging
Economies
750
Advanced
Economies
500
250
0
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
Hospitality For The Future

16. Projections to 2030 will be affected by rising transport
costs and a slower – than –expected economic recovery &
future growth
Tourism towards 2030: global International Tourist
projection & sensitivity analysis Arrivals, Millions
2000
1750
1500
1250
1000
750
500
250
0
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
Actual data 1980 - 2010
transport costs continue to fall
central projection
faster rising cost of transport
A lower than expected economic recovery and future growth
Hospitality For The Future

17. By 2030 Europe loses share to Asia and the pacific along
with other regions
Africa Middle East
3% 3% Africa Middle East
7% 8%
Americas
23% Americas
14%
1980 Asia and 2030
pacific Europe
Europe 8% 41%
63% Asia and
pacific
30%
Africa Middle East
5% 6%
Americas
16%
2010
Europe Asia and
51% pacific
22%
Hospitality For The Future

18. How the UK hotel market will grow to 2030
Source: Melvin gold Consulting via British hospitality Association
Hospitality For The Future

19. “Government and local authorities can
make or break the Hospitality growth
agenda”
Ufi Ibrahim
Chief Executive British Hospitality Association
Hospitality For The Future

20. “ The only constant is change”
- Karl Marx -
Hospitality For The Future

21. Technology
Owners, franc THE FUTURE Social Media &
hisees & OF The S
Managers HOSPITALITY Generation
Service
Eccentric
Organisations
Hospitality For The Future

22. COMPETITIVE EDGE IS KEY
Hospitality For The Future

23. TECHNOLOGY
SELF CHECK IN
MOBILE KEY
CARDS
MOBILE FINGER PRINT
SERVICES RECOGNITION
Hospitality For The Future

24. TECHNOLOGY
 KEEP ABREAST OF TECHNOLOGY BUT MAKE IT YOUR TOOL NOT
YOUR MASTER
 CREATE SERVICE / QUALITY AS THE GOAL AND MANAGE
TECHNOLOGY ACCORDINGLY
 DON’T LOOSE SIGHT OF THE REAL ISSUES IN YOUR BUSINESS
 EDUCATE TECHNOLOGISTS IN BUSINESS AND EDUCATE YOUR
BUSINESS PEOPLE IN TECHNOLOGY
Hospitality For The Future

25. TECHNOLOGY
Transformative Technologies herald a new era in travel
The next generation of experience: The world of the traveller is, in
some ways, contracting; travel is increasingly about depth rather than
breadthof experience
Automatic transit: For the first time ever, checking-in could become
the exception rather than the norm, as manual check-in security will be
replaced by faster and more efficient systems that track flows of people.
Payment with memory: All data on payments made before and during
a trip will be integrated, acting as a digital memory of expenditure and
activity for individuals, groups and travel industry operators.
Hospitality For The Future

26. Intelligent recommendation: As technologies make it easier for
people to tag and review all aspects of travel experiences, travellers will be
influenced by peer
groups more
Taking the stress out of travel: The rise of the wellbeing agenda and
changing demographics will place greater emphasis on technologies that
help to make travel a less stressful experience.
The business „tourist‟: Continued emphasis on work-life balance and
wellbeing at work may mean employers encourage people to take time off
on either side of a business trip.
Source: Amadeus IT Group
Hospitality For The Future

27. SOCIAL MEDIA & THE “S” GENERATION
Hospitality For The Future

28. SOCIAL MEDIA & THE “S” GENERATION
 ITS ALL ABOUT SHARING
 LISTEN TO YOUR CUSTOMERS, COMMUNCIATE AND ACT!
 CUSTOMER SERVICE IS THE NEW MARKETING
 BE WHERE YOUR CUSTOMERS ARE
 YOUR CUSTOMER IS YOUR SALES TEAM
 HUMANISE YOUR BRAND
 BE PREPARED FOR THE “S” GENERATION
 DEVELOP, IMPLEMENT AND UPDATE YOUR STRATEGIES
Hospitality For The Future

29. OWNERS , FRANCHISEES & MANAGERS
Hospitality For The Future

30. OWNERS , FRANCHISEES & MANAGERS
 OWNERS WANT AND WILL HAVE MORE CONTROL
 THE FANCHISE MODEL LOOKS STRONG AND SHOULD BE DEVLEOPED
FURTHER PERHAPS BY THE “MANCHISE CONCEPT”
 THE MANAGEMENT MODEL WILL HAVE TO BE UPDATED. TRADITION
IS DEAD
 MANAGEMENT COMPANIES WILL BECOME LEANER BUT NOT
NECESSARILY MEANER
 BRANDS WILL NEED TO BE CONTROLLED IN A STRICTER MANNER
Hospitality For The Future

31. SERVICE ECCENTRIC ORGANISATIONS
Hospitality For The Future

32. SERVICE ECCENTRIC ORGANISATIONS
 THINK LIKE A CUSTOMER
 DEVELOP YOUR SERVICE CULTURE
 SPEAK TO EVERYONE IN YOUR ORGANISATION
 QUALITY TRAINING IS THE KEY TO SUCCESS
 DEVELOP, MOTIVATE, AND COMMUNCIATE RESULTS
 WALK THE TALK
 DO IT, FIX IT, TRY IT AND TRULY EMPOWER YOUR PEOPLE
 GET THE CUSTOMER ON THE BOARD ROOM AGENDA
 REVENUE IS KING AND EVERYONE MUST REALISE IT
Hospitality For The Future

33. WHAT WOULD THE LANDSCAPE
LOOK LIKE ?
Hospitality For The Future

34. BEST IN THE CLASS
Become infamous for your product & service
Hospitality For The Future

35. COURAGE
Shooting ahead of the duck
Hospitality For The Future

36. EMOTIONAL INTELLIGENCE
Hospitality For The Future

37. BEING BETTER AT
THE BASICS
Hospitality For The Future

38. EMBRACE THE EDUCATIONAL
SECTOR
Hospitality For The Future

39. Tomorrows World
Hospitality For the Future

40. It will all be about competitive edge and
understanding the customer is the key to
your business
Hospitality For The Future