Why and how do we bake? We believe in communication based on content worth sharing. For our clients, we are partners in brand building, business and efficient marketing communication. We adhere to common sense, understandability and strong stories. They are the best disseminators of the values and the mycelium of the brand corporate culture. We unite strategy with creativity and we design and execute communication with true contribution to the brand and business of our client. What will baking with us bring to you? • definition of the ideal image of your brand • understandable formulation of your business model • ability to present yourself • price premium for your business • optimization of your marketing costs • differentiation from competition and discovery of your uniqueness • better understanding of your customers – their problems, needs and wishes • understanding of the decision-making process and the decisive factors of your customers • strategic approach to brand-building and to brand communication • establishing of requirement for building of a brand corporate culture which will enable you to win the best people and lead them efficiently • efficient executions of the strategy • accord between the marketing communication and business goals What do we bake? Via our products and activities, we bring 4 values which we adamantly consider to be absolutely crucial for the business of our clients.

1. THE STORY OF BRAND
The Story of Jean-Pierre
The most famous
French baker

2. STORYTELLING
Hello. My name is Jean-Pierre and I might be the most famous baker. More
than 200 shops all over Europe carry my name and offer people the exceptional
experience associated with purchase and consumption of baked goods.

3. My father was owner of a small Parisian restaurant. As a boy, I spent every
holiday with my grandparents in a little village next to Montpellier. My grandpa
was a renowned baker.

4. UNIQUE VALUE
PROPOSITION
The smell wafting from his little shop was literally enchanting and people would
flock from afar to smell it. Never have I tasted such a crunchy baked goodies in
Paris as I have my grandpa’s shop.

5. BRAND TOUCHPOINT(S)
Grandpa used to talk and dedicate himself to everybody as if he was an old
family friend and he also used to give little something to kids.

6. BRAND EXPERIENCE
I soon came to realize that it wasn’t by far just the baked goods he was
selling, but first of all the experience associated with the purchase – the time
spent in the little bakery that was making lives of other people more pleasant.

7. I used to spend whole days with my grandpa – helping him, learning and
gathering precious pieces of advice.

8. INNOVATION
One day, when I grew a little wiser, my granda revealed to me a family secret –
discovery of his father, my great-grandfather, consisting of original dough
ingredient which made the bread exceptionally crunchy even several hours
after it was baked.

9. BUSINESS MODEL
REDESIGN
After I finished my studies and my father decided to retire, the decision was made

10. A DREAM (VISION)
I converted father’s restaurant to bakery with a stone oven and decided to
conquer Paris with the crunchiest baked goods.

11. PACKAGING
I baked some breads and baguettes, imprinted my name into the dough of
every one of them and went on to visit the friends as well as complete
strangers, letting them taste the baked goodness.

12. MARKET RESEARCH
In my little notebook, I scribbled all the comments and observations for
improvement. Everybody was enthusiastic about how crunchy my breads are.

13. Initially it seemed that the leisurely atmosphere for which people from afar
flocked to grandpa’s bakery won’t find much of an understanding in Paris.

14. Plenty of people acted as if my talking and personal approach bothered them.

15. CUSTOMER SEGMENT(S)
After couple of weeks, however, I noticed that the same people started to
appear in my little bakery more and more often and my way of selling has
become a pleasant experience for them. I have thus found customers who
believed in the same things I believed – and that was crucial.

16. Soon, my business started to flourish, I opened other shops, bakery on the
outskirts of the city.

17. BRAND AWARENESS
Jean-Pierre baked goods were being bought even by the most famous Parisian
hotels and restaurants.

18. My grandpa remained my role-model and mentor until his death.

19. BRAND DNA
Every single one of my managers or shop supervisors had to undergo
apprenticeship under him, to make them perfectly understand why and how
Jean-Pierres bake.

20. CHARISMATIC BRAND
Today, Jean-Pierre is a big company and it seems it’s also a charismatic brand
running one of the biggest franchises in Europe.

21. ...THE STORY OF BRAND
And what do I do these days, you might ask?
If I don’t happen to be on the roads, I spend my time in the village, in my
grandpa’s house.

22. And what about you?
Have you created your own charismatic brand?

23. If not, we are here for you!
BrandBakers, bakers of charismatic brands.