(2) Espresso Shots of Business Wisdom

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Brand Autopsy Marketing Practice

In episode #2 of ESPRESSO SHOTS OF BUSINESS WISDOM, I share a tid-bit on delivering great customer service. For more business marketing advice, peruse my blog: brandautopsy.typepad.com. Or, visit my website to learn more about me ... www.brandautopsy.com.

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Espresso Shots of Business Wisdom John Moore E P I S O D E #2

delivering great customer service

not about ACTING

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Take a Moment To Make a Moment Espresso Shots of Business Wisdom

LOOKING LISTENING REACTING

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Take a Moment To Make a Moment Espresso Shots of Business Wisdom

Take a Moment to Make a Moment Get customer service is not about acting. It’s about REACTING !

Espresso Shots of Business Wisdom John Moore E P I S O D E #2

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Delivered on Feb. 18, 2012 at ProductCamp 8 (Austin, TX). The actual presentation included video clips of comedians. SESSION DESCRIPTION: Good Product Managers must also be Good Presenters. Whether you’re pitching concepts to your boss or presenting a case study at a conference, it’s vital for you to convincingly share your message. John Moore has pitched and presented hundreds of times. He learned to be a better presenter by studying comedians and dabbling in improv comedy. In this presentation, you’ll laugh while learning how to share your unique point-of-view in smart ways, how to tell a story through movement, and how to speak more naturally while on stage. PRESENTER BIO: John Moore is a retail marketing strategist. He successfully pitched countless marketing concepts during his days at Starbucks and Whole Foods. These days, John leads Brand Autopsy, a marketing firm that consults with businesses aspiring to become a beloved brand. USA Today, Best Buy, Little Caesars, and Outback Steakhouse have all benefitted from marketing concepts John pitched.

Presentation Wisdom Learned from Comedians and Improvisers | PCA8

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Brand Autopsy Marketing Practice

I cannot recommend Howard Schultz’s book ONWARD because he positions too many insignificant details as earth-shattering business defining decisions. The only people who can fully appreciate and understand the minutia Howard writes about in ONWARD are those 250,000 people whose jobs are linked to Starbucks or whose lives are fanatically linked to Starbucks. (More on this at: http://bit.ly/gbWdGc) That explained, there are many VANGUARD moments in ONWARD where Howard shares smart thought-leading business advice for entrepreneurs, marketing managers, and business owners/operators. However, these vanguard moments are hidden deep inside in the 330+ pages of overly dramatized details. I’ve collected ten VANGUARD moments in this SlideShare presentation. Along with the smart business advice snippets, I’ve added in some commentary to explain why that moment is a VANGUARD moment.

AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)

AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)

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Brand Autopsy Marketing Practice

This presentation on delivered at the National Coffee Association Centennial Convention on Friday, March 18, 2011. SESSION DESCRIPTION: Every business, big or small, can benefit from using social media to acquire new customers, make current customers more loyal, and improve its brand image. Smart businesses are doing that. However, the smartest businesses are also using social media to also provide better customer service, develop new products/services, and improve employee engagement. Learn as John Moore, former marketer with Starbucks and Whole Foods, shares actionable advice on how your business can use social media to drive real business results. PRESENTER BIO: John Moore is a marketing strategist. From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. John serves as a Marketer-at-Large with the Word of Mouth Marketing Association. In this role, John educates and motivates businesses to use word-of-mouth and social media marketing effectively and ethically. He is also the author of TRIBAL KNOWLEDGE, a business management book, and is active in social media circles.

Using Social Media to Solve Common Business Problems

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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOTES ON DIRECTING (Hauser & Reich). This is not a business book. Instead, it’s a book about how a playhouse director should go about doing their business. The approach of managing a stage production with actors, stagehands, and a script is not unlike managing a project with core team members, ancillary employees, and a project plan. You’ll have to connect some dots. Do just that and you’ll be a smarter business manager.

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PRESENTATION: Staying Afloat in the Blue Ocean Waters of Social Media WHO/WHERE/WHEN: Custom Publishing Conference Ft. Lauderdale, FL – March 23, 2009 DESCRIPTION The Social Media waters can be treacherous. Many companies have capsized trying to capitalize on participating in this online customer-driven channel. Learn as John Moore, respected marketer and blogger, shares strategic advice on how any business can successfully navigate the Social Media waters by embracing and enlivening the consumer-driven online conversation. PRESENTER: John Moore, marketingologist Brand Autopsy Marketing Practice www.BrandAutopsy.com

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Presentation abstracted from my essay in the AGE OF CONVERSATION book. The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007. Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation. Learn much more at: AgeOfConversation.com

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The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007. Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation. This presentation shares a few “Money Quotes” from the Age of Conversation essays. Learn much more at: AgeOfConversation.com

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PRESENTATION: Conducting a Marketing Physical To Ensure Brand Health WHERE/WHEN: In-HOWse Designer Conference Austin, TX - Sept. 10, 2007 DESCRIPTION It's time to give your business a marketing physical. This may sound strange, but it's just like going to your own doctor and getting a physical for yourself. The doc takes your vital signs, asks probing questions, and conducts a few key exams. You learn what may be affecting your health, and then you adjust your day-to-day life based on the results in an effort to ward off serious illnesses. Why not do the same for your brand or business? John shows you how to conduct your marketing physical to diagnose and treat common marketing ailments like anemic sales, poor brand complexion and marketing obesity. PRESENTER: John Moore, marketing medic BRAND AUTOPSY Marketing Practice www.brandautopsy.com

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(1) Espresso Shots of Business Wisdom

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Workforce Group

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Cracking the Cultural Competence Code.pptx

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