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BDI Social Communications in Health Care

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Bradley Jobling
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Bradley W. Jobling Social Media Columbia University Department of Surgery www.columbiasurgery.org www.linkedin.com/in/bradleyjobling
11/20/2011 Healthcare Social Leadership Communications Forum 2 What’s New
11/20/2011 Healthcare Social Leadership Communications Forum 3 History • Mar 2009: Facebook page • Mar 2009: Twitter account • Mar 2010: Blog • Oct 2010: YouTube Channel • Apr 2011: 13 Area FB Pages and Twitter Accounts
11/20/2011 Healthcare Social Leadership Communications Forum 4 Social Media 2.5 • Monthly Participation Guides • Blog Articles • Ask An Expert Questions • Podcasts • Monthly Analytics Reports • Site Traffic • Web Referrals • Facebook Insights • Twitter Klout • Patient Referrals
11/20/2011 Healthcare Social Leadership Communications Forum 5 Social Media 2.5 • Project Collaboration Site with Divisions • Editorial Calendar • Article Sign Off • Consents • Publishing, Posts and Tweets • Blog Syndication • 3rd Party Ask and Expert Sites
11/20/2011 Healthcare Social Leadership Communications Forum 6 Content Strategy Apps, Division Information Physician Profiles Check Lists & (Procedures, Glossary, Directions) Tools Education, Chats, FAQ, Webinars, Ask an Expert? & Clinical Trials Teleconferences, Testimonials, Ratings Support Groups News, Updates, Presentations, Newsletters, Events Posts, Video, eBrochures & Podcasts Referrals & Service
11/20/2011 Healthcare Social Leadership Communications Forum 7 Distributed and Syndicated Division Information Physician Profiles Clinical Trials (Procedures, Glossary, Directions) Apps, Education, Chats, FAQ, Check Lists & Webinars, Ask an Expert? & Teleconferences, Testimonials, Ratings Tools Support Groups News, Updates, Presentations, Newsletters, Events Posts, Video, eBrochures & Podcasts Referrals & Service
11/20/2011 Healthcare Social Leadership Communications Forum 8 Content Strategy
11/20/2011 Healthcare Social Leadership Communications Forum 9 Sharsheret Blog Article
11/20/2011 Healthcare Social Leadership Communications Forum 10 Sharsheret Blog Article
11/20/2011 Healthcare Social Leadership Communications Forum 11 PCAW Blog Article
11/20/2011 Healthcare Social Leadership Communications Forum 12 Traditional Marketing
11/20/2011 Healthcare Social Leadership Communications Forum 13 Social Media Marketing
11/20/2011 Healthcare Social Leadership Communications Forum 14 ECMO ICU Blog Article
11/20/2011 Healthcare Social Leadership Communications Forum 15 Connecting with Patients
11/20/2011 Healthcare Social Leadership Communications Forum 16 Professional Knowledge Sharing
11/20/2011 Healthcare Social Leadership Communications Forum 17 Connecting with Clinicians
11/20/2011 Healthcare Social Leadership Communications Forum 18 Connecting with Clinicians
11/20/2011 Healthcare Social Leadership Communications Forum 19 Rich Media CME
11/20/2011 Healthcare Social Leadership Communications Forum 20 Mobile Health Care Applications
Bradley W. Jobling Social Media Columbia University Department of Surgery www.columbiasurgery.org www.linkedin.com/in/bradleyjobling

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BDI Social Communications in Health Care

  • 1. Bradley W. Jobling Social Media Columbia University Department of Surgery www.columbiasurgery.org www.linkedin.com/in/bradleyjobling
  • 2. 11/20/2011 Healthcare Social Leadership Communications Forum 2 What’s New
  • 3. 11/20/2011 Healthcare Social Leadership Communications Forum 3 History • Mar 2009: Facebook page • Mar 2009: Twitter account • Mar 2010: Blog • Oct 2010: YouTube Channel • Apr 2011: 13 Area FB Pages and Twitter Accounts
  • 4. 11/20/2011 Healthcare Social Leadership Communications Forum 4 Social Media 2.5 • Monthly Participation Guides • Blog Articles • Ask An Expert Questions • Podcasts • Monthly Analytics Reports • Site Traffic • Web Referrals • Facebook Insights • Twitter Klout • Patient Referrals
  • 5. 11/20/2011 Healthcare Social Leadership Communications Forum 5 Social Media 2.5 • Project Collaboration Site with Divisions • Editorial Calendar • Article Sign Off • Consents • Publishing, Posts and Tweets • Blog Syndication • 3rd Party Ask and Expert Sites
  • 6. 11/20/2011 Healthcare Social Leadership Communications Forum 6 Content Strategy Apps, Division Information Physician Profiles Check Lists & (Procedures, Glossary, Directions) Tools Education, Chats, FAQ, Webinars, Ask an Expert? & Clinical Trials Teleconferences, Testimonials, Ratings Support Groups News, Updates, Presentations, Newsletters, Events Posts, Video, eBrochures & Podcasts Referrals & Service
  • 7. 11/20/2011 Healthcare Social Leadership Communications Forum 7 Distributed and Syndicated Division Information Physician Profiles Clinical Trials (Procedures, Glossary, Directions) Apps, Education, Chats, FAQ, Check Lists & Webinars, Ask an Expert? & Teleconferences, Testimonials, Ratings Tools Support Groups News, Updates, Presentations, Newsletters, Events Posts, Video, eBrochures & Podcasts Referrals & Service
  • 8. 11/20/2011 Healthcare Social Leadership Communications Forum 8 Content Strategy
  • 9. 11/20/2011 Healthcare Social Leadership Communications Forum 9 Sharsheret Blog Article
  • 10. 11/20/2011 Healthcare Social Leadership Communications Forum 10 Sharsheret Blog Article
  • 11. 11/20/2011 Healthcare Social Leadership Communications Forum 11 PCAW Blog Article
  • 12. 11/20/2011 Healthcare Social Leadership Communications Forum 12 Traditional Marketing
  • 13. 11/20/2011 Healthcare Social Leadership Communications Forum 13 Social Media Marketing
  • 14. 11/20/2011 Healthcare Social Leadership Communications Forum 14 ECMO ICU Blog Article
  • 15. 11/20/2011 Healthcare Social Leadership Communications Forum 15 Connecting with Patients
  • 16. 11/20/2011 Healthcare Social Leadership Communications Forum 16 Professional Knowledge Sharing
  • 17. 11/20/2011 Healthcare Social Leadership Communications Forum 17 Connecting with Clinicians
  • 18. 11/20/2011 Healthcare Social Leadership Communications Forum 18 Connecting with Clinicians
  • 19. 11/20/2011 Healthcare Social Leadership Communications Forum 19 Rich Media CME
  • 20. 11/20/2011 Healthcare Social Leadership Communications Forum 20 Mobile Health Care Applications
  • 21. Bradley W. Jobling Social Media Columbia University Department of Surgery www.columbiasurgery.org www.linkedin.com/in/bradleyjobling

Hinweis der Redaktion

  1. Columbia Heart Network for Department of SurgeryMobile Web SiteDoctor to Doctor, private invite onlyFunctionality: Referral Network, Community BoardHIPAA ClientEvent: Storing Grand Rounds,NewsFeedPrivate Professional Network (Fully Functional)Objective: Build an easily accessible, simple to use, referral network for Columbia Psychiatry “Columbia University Psychopharmacology Forum” (CUPP) Approach:VeoMed created a private web-destination providing intuitive, secure, electronic communication tools for professional interaction and knowledge sharingThe forum links together 500 invited health care professionals from throughout the country, and gives them the ability to ask each other questions, share presentations and refer patients.Results:2 Million emails sent through CUPP since beta launch in September 2010.71% active participation from members of the Forum.
  2. 7 minutes average view time per lecture20,000 views since 20101 hour per creditVideos, text Tests are graded online