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Trendstop Case Studies1
- 1. cutting edge trend intelligence the most important thing is to forecast where customers are going , and to be in front of them.” Philip Kotler “
- 2. introducing trendstop ltd INTRODUCING TRENDSTOP LTD trendstop.com is a leading online trend forecasting and analysis service. Creating success for our clients means we focus on the quality of our analysis and trend forecasts. Access to our complete trend information service includes vast image galleries, focused key trend reports, emerging trends and major themes updates. We monitor trends through our ongoing process of active trend validation. We continually test the relevance of our major forecasts and themes and track the growth profile of emerging trends, reclassifying them as major themes and increasing coverage as they gain traction. With fresh ideas and inspiration from trendstop.com our subscribers are always ahead of the trend.
- 3. SOME OF OUR CLIENTS…
- 4. HOW OUR TRENDS HAVE BENEFITED OUR CLIENTS CASE STUDIES
- 5. stick men and doodles TRENDSTOP CASE STUDY what we predicted site content
- 6. halcyon days TRENDSTOP CASE STUDY colours we predicted site content
- 7. HOW OUR TRENDS INSPIRED OUR CLIENTS… Pert Plus: ‘stop the suffering’ campaign created by Leo Burnett Beirut The campaign won the Film Grand Prix and a Film Gold at the MENA Cristal Awards in January 2009 and a Gold for TV/Cinema at the Dubai Lynx Awards in March 2009.
- 8. panda graphics forecast TRENDSTOP CASE STUDY what we predicted in march 2008 our clients used our inspiration in may 2009 graphic forecasts
- 9. color forecasts TRENDSTOP CASE STUDY what we predicted in march 2008 our clients used our inspiration in may 2009
- 10. we hope to see you soon on trendstop.com tel. +44 (0)870 788 6888 email: [email_address] www.trendstop.com FIND THE RIGHT INSPIRATION FOR YOUR CUSTOMER
Hinweis der Redaktion
- Our competitors are the likes of WGSN who focus on reporting and analysing current trends, which makes the service more about trend information rather than trend forecasting. Trendstop strive to be a unique trend forecasting service by focussing on analysing trend and 90% of our website is devoted to this. We are an online trend book, which allows us to be updated on a daily basis which creates a more accurate and up to date service than a traditional trend book
- Jaana studied at Central St Martins and started her career by drawing CAD shapes for fashion designers. She was a forerunner in the use of CAD designs in fashion and went on to develop new CAD programmes and train designers to use the systems. In response to this demand Janna set up a company which sold a library of shapes, which could be manipulated to create unique designs. (Some of the first customers were River Island and Marks & Spencer) These shapes changed according to the outfits that were popular on the catwalks, which alerted the need for a forecasting service that could provide shapes and information as early indicators of fashion trends. Trendstop has over 100 freelancers constantly updating our image library from cities all over the world. Our Trendstop forecasters are looking for the new trends emerging from catwalks, street style, stores and arts projects from around the globe. All the images that are collected are analysed for trend, and our strong technology support helps us to provide a robust and up to date computer system that is constantly updated and developed.
- The companies that use our company do so for a variety of end uses. In consumer technology companies, designers are consulting the site for fashion colours, textures and patterns to keep them up to date with their customers wants and needs. Media agencies have signed up to our site to use the information we provide to strengthen their advertising campaigns and messages.