Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions. An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net

1. Demystifying Internet Marketing

3. Marketing Trends

6. Percentage Change in Audience, 2007 to 2008, Across Media

7. Change in Ad Spending by Medium 2008 to 2009 According to marketingcharts.com, “ US Ad Spend Plunges 14.2%; Only Online Posts Growth ” Media Type % Change Television -9.7% Magazine -20.5% Newspaper -25.5% Internet Display Ads 8.2% Radio -26.2% Outdoor -14.6%

8. Forecast: US Interactive Marketing Spend, 2009 to 2014

9. New media/social media channels are becoming more critical 77% stated they will take on a greater focus in their overall interactive strategy “ Business Wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget.”

10. Search Engine Marketing (SEM)

11. Americans conducted 14.3 billion searches in October, up 3% from September

12. Search Marketing is Economical

13. Spending on SEM will reach $26 billion annually by 2013

15. Organic (SEO) vs. Sponsored (PPC)

17. Keyword Analysis

23. “ Behind the Scenes” Optimization

24. SEO Results

25. Measuring Tools Website Traffic (Google Analytics) User Demographics (Quantcast) Search Results Page Rank (PR) Alexa Rank Backlinks Indexed Web Pages

26. Content Marketing

29. Content: Using Keywords Keyword density- 2% to 4% To calculate keyword density : # of keyword mentions total number of article words =keyword density

30. Article- “Best Valentine’s Day Romantic Gift Ideas” Distributed on 1/22/2010 via 19 properties Indexed on 22,600 sites, all providing links back to client site http://www.gohastings.com

31. Social Media Marketing (SMM)

33. What is Social Media? Face to Face networking or Word-of-Mouth Marketing in a virtual world

36. Social Media Timeline

37. 50% of Social Media activity happens on properties you’ve never heard of.

38. Social Media Usage in the US

39. Social Media is a Key Driver in Brand Awareness and Affinity

53. Online Display Advertising

55. The best performing banner size is 300x250

58. Affiliate Marketing

62. Email Marketing

68. Questions?

69. Thank you! Kevin Krason [email_address] 248.560.9000 Twitter.com/kevinbiznet LinkedIn.com/in/kevinkrason Jenn Weesies [email_address] 248.560.9000 Twitter.com/weesiesj LinkedIn.com/in/jennweesies