2. Presenters
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
Jessica Batz
Marketing Specialist
jbatz@bizlibrary.com
@jessbatz
@BizLibrary
3.
4. POLL QUESTION
What best
describes your
current
employee
development
program:
A. Our program is aligned to
the strategic goals of the
organization.
B. We have a program, but
it is not aligned to the
strategic goals of the
organization.
C. We cover the basics, but
employee development
isn’t on-going.
D. Program? I wouldn’t
exactly call it a program.
5. POLL QUESTION
What is your
biggest
roadblock with
employee
development?
A. No manager support
B. No budget or perceived
value
C. Lack of leadership
support
D. Unengaged and
unmotivated employees
E. Something else
7. What you’ll
learn:
Key Strategies for
Implementation
Setting Goals and
Program Evaluation
Managing Your
Program
How to Create a
Marketing and
Communication
Plan
11. ELEMENTS OF A
LEARNING CULTURE
1. Holistic thinking
2. Integrated learning
3. Capacity for
change and
improvement
4. Focus on
collaboration
5. Personal
commitment
14. Goals and
Success Criteria
Determine the
audience
Determine content
and link to program
objectives
Define criteria for
measurement
What will success
look like?
And how will I know?
16. Program Focus
SOME EXAMPLES:
• Percentage of
employees take at
least one course within
the first year of
program
• Replace percentage of
Instructor Led Training
(ILT) with e-learning
17. Program Focus
• Employees use e-
learning to meet an
average percentage of
their annual training
requirement
• Employees use e-
learning courses to
meet specific skill gaps
in their Personal
Development Plans
and demonstrate a test
score of percentage
18. Learner Focus
SOME EXAMPLES:
• Extent the learner has
manager support to
use the knowledge
and/or skills presented
by modeling the skills or
providing you
coaching and/or
feedback?
19. Learner Focus
• Positive feedback on
how participants will
apply what they
learned to their job
• Positive feedback on
content with a specific
approval rating
20. PROGRAM GOAL
GOAL: Replace 50% of
instructor led training with e-
learning within 12 months.
SUCCESS CRITERIA: Usage
measured by completion.
MEASUREMENT: 25% of
potential audience of 500
completes one course (125
learners) on an annualized
basis.
21. PROGRAM GOAL
GOAL: Provide video content
as a viable means for
employees professional
development within 12
months
SUCCESS CRITERIA: Learner
satisfaction with content
MEASUREMENT: Positive
feedback on content with a
>70% approval rating.
22. LEARNER GOAL
GOAL: Improve performance
in handling of customer
complaints within 90 days.
SUCCESS CRITERIA: Transfer of
knowledge and/or skill back
to job.
MEASUREMENT: Positive
feedback on applicability of
learning to job responsibilities
with a >70% approval rating
23. PROGRAM EVALUATION
• Start with usage
reports
• Results from
evaluation forms
• Pre and post tests
• Job performance
metrics or KPI’s
24. Metrics
Method: Track initial email
to users.
Measured Results:
• 53.5% open rate
• 35% hit the link to the
LMS
• 62 signed up for
courses
• 28 started courses
• 8 completed courses
31. Marketing Plan
• The Message
• Your Purpose
• Method
• Metrics
• Target
Audience
32. Message Purpose Method Timing Metric Owner Target Audience
Launch of
Strategic
Sales
School
Inform Article in
company
daily e-news
Pre-launch Awareness
survey
results great
than 10% of
sales team
Kim Sr. Leaders, Mid-
level Leaders,
Sales Leaders,
Sales People
Persuade Testimonials
from Sales
Leaders and
Pilot
Participants
Launch Enrollment
at 85%
Kim
Remind Participant
testimonials
Monthly Kim Sales People,
Sales Leaders
Sample Plan
34. ELEMENTS OF A
LEARNING CULTURE
1. Holistic thinking
2. Integrated learning
3. Capacity for
change and
improvement
4. Focus on
collaboration
5. Personal
commitment
35. Recommended Resources
• Streaming Videos:
• Change Management
• Cutting Edge Communication: Accepting
Change
• Don't Panic! A Recipe for Success in Times
of Stress
• E-learning Courses:
• Organizational Behavior: Dynamics of a
Positive Organizational Culture
• HR as a Business Partner: Using Metrics and
Designing Strategic Initiatives
• HR as a Business Partner: Linking HR
Functions with Organizational Goals
36. Try them out! Free for 30-days!
1,600 + Streaming Videos
5,000 + Elearning Courses
Online Books
Simulations
Scenario-Based Courses
Online Training
Resources