1. You Are Cordially
Invited to Join Us In
the 21st Century
Bringing Employee
Training Online

2. Presenters
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
Jessica Batz
Marketing Specialist
jbatz@bizlibrary.com
@jessbatz
@BizLibrary

4. POLL QUESTION
What best
describes your
current
employee
development
program:
A. Our program is aligned to
the strategic goals of the
organization.
B. We have a program, but
it is not aligned to the
strategic goals of the
organization.
C. We cover the basics, but
employee development
isn’t on-going.
D. Program? I wouldn’t
exactly call it a program.

5. POLL QUESTION
What is your
biggest
roadblock with
employee
development?
A. No manager support
B. No budget or perceived
value
C. Lack of leadership
support
D. Unengaged and
unmotivated employees
E. Something else

6. Common
Roadblocks
1. No manager
support
2. No budget or
perceived value
3. Lack of leadership
support
4. Unengaged
employees

7. What you’ll
learn:
Key Strategies for
Implementation
Setting Goals and
Program Evaluation
Managing Your
Program
How to Create a
Marketing and
Communication
Plan

8. Keys to Program
Success
Business Fit
Adoption
Business Value

9. Cultural
Awareness
STRATEGY AND IMPLEMENTATION
Change
Management
Goals
and Success
Criteria
Program
Management

10. Cultural
Awareness
Executive and
management
support
Business and work
environment
Communication
styles and flow
Relationships of
influence
Existing learning
culture

11. ELEMENTS OF A
LEARNING CULTURE
1. Holistic thinking
2. Integrated learning
3. Capacity for
change and
improvement
4. Focus on
collaboration
5. Personal
commitment

12. Change
Management
Communicate the
business and
individual benefits of
the program
Communicate to
reduce fear
Careful planning
Clear links between
training and job
roles/performance

13. PREPARE
DELIVER
MESSAGE
FOLLOW-UP
 Gather
 Empathize
 Anticipate
 Purpose
 Impact
 Information
 Involvement
PRESENTING CHANGE TO EMPLOYEES
 Check-in
 Support
 Recognize
 Reward

14. Goals and
Success Criteria
Determine the
audience
Determine content
and link to program
objectives
Define criteria for
measurement
What will success
look like?
And how will I know?

15. S.M.A.R.T. GOALS
Specific
Measurable
Attainable
Relevant
Timely

16. Program Focus
SOME EXAMPLES:
• Percentage of
employees take at
least one course within
the first year of
program
• Replace percentage of
Instructor Led Training
(ILT) with e-learning

17. Program Focus
• Employees use e-
learning to meet an
average percentage of
their annual training
requirement
• Employees use e-
learning courses to
meet specific skill gaps
in their Personal
Development Plans
and demonstrate a test
score of percentage

18. Learner Focus
SOME EXAMPLES:
• Extent the learner has
manager support to
use the knowledge
and/or skills presented
by modeling the skills or
providing you
coaching and/or
feedback?

19. Learner Focus
• Positive feedback on
how participants will
apply what they
learned to their job
• Positive feedback on
content with a specific
approval rating

20. PROGRAM GOAL
GOAL: Replace 50% of
instructor led training with e-
learning within 12 months.
SUCCESS CRITERIA: Usage
measured by completion.
MEASUREMENT: 25% of
potential audience of 500
completes one course (125
learners) on an annualized
basis.

21. PROGRAM GOAL
GOAL: Provide video content
as a viable means for
employees professional
development within 12
months
SUCCESS CRITERIA: Learner
satisfaction with content
MEASUREMENT: Positive
feedback on content with a
>70% approval rating.

22. LEARNER GOAL
GOAL: Improve performance
in handling of customer
complaints within 90 days.
SUCCESS CRITERIA: Transfer of
knowledge and/or skill back
to job.
MEASUREMENT: Positive
feedback on applicability of
learning to job responsibilities
with a >70% approval rating

23. PROGRAM EVALUATION
• Start with usage
reports
• Results from
evaluation forms
• Pre and post tests
• Job performance
metrics or KPI’s

24. Metrics
Method: Track initial email
to users.
Measured Results:
• 53.5% open rate
• 35% hit the link to the
LMS
• 62 signed up for
courses
• 28 started courses
• 8 completed courses

25. Metrics
Method: Leadership
development program
participation
Measured Results:
• 80% completed the
program
• 30% were promoted
within 3 months
• 100% retention of all
participants
• 100% rated the
program valuable

26. MANAGING YOUR PROGRAM
• Deployment and
launch
• Marketing and
communications
• Measurement
and review

27. TIMELINE
PLANNING
ADDITIONAL
RESOURCES
 Training
 Human Resources
 Organizational Development
 Information Technology
Marketing/Communications
DEPLOYMENT AND PROGRAM LAUNCH

28. Week 1 Week 2 Week 3 Week 4
| Set Strategy (1 week) |
| Establish Program Goals (1 week) |
| Site Design & Customization (1-2 weeks) |
| Identify Success Criteria (1 week) |
| Marketing & Communications Strategy (1 week) |
| Define Audience (2-3 days) |
| Determine Program Measurement (1 week)
| Course Selection (1 week) |
| Pre-Launch Communications Begin (2-3 weeks) |
4 Week Timeline

29. Provide tips
and best
practices!

30. BUILD
ACT
REVIEW
 Strategy
 Culture
 Success
stories
 Top down
MARKETING AND COMMUNICATION
 Evaluate
 Share info.
 Encourage

31. Marketing Plan
• The Message
• Your Purpose
• Method
• Metrics
• Target
Audience

32. Message Purpose Method Timing Metric Owner Target Audience
Launch of
Strategic
Sales
School
Inform Article in
company
daily e-news
Pre-launch Awareness
survey
results great
than 10% of
sales team
Kim Sr. Leaders, Mid-
level Leaders,
Sales Leaders,
Sales People
Persuade Testimonials
from Sales
Leaders and
Pilot
Participants
Launch Enrollment
at 85%
Kim
Remind Participant
testimonials
Monthly Kim Sales People,
Sales Leaders
Sample Plan

33. Communicate to keep it top of mind!

34. ELEMENTS OF A
LEARNING CULTURE
1. Holistic thinking
2. Integrated learning
3. Capacity for
change and
improvement
4. Focus on
collaboration
5. Personal
commitment

35. Recommended Resources
• Streaming Videos:
• Change Management
• Cutting Edge Communication: Accepting
Change
• Don't Panic! A Recipe for Success in Times
of Stress
• E-learning Courses:
• Organizational Behavior: Dynamics of a
Positive Organizational Culture
• HR as a Business Partner: Using Metrics and
Designing Strategic Initiatives
• HR as a Business Partner: Linking HR
Functions with Organizational Goals

36. Try them out! Free for 30-days!
1,600 + Streaming Videos
5,000 + Elearning Courses
Online Books
Simulations
Scenario-Based Courses
Online Training
Resources