2. Introduction to E-Marketing & SEO Introduction to E-Marketing & SEO E-Marketing Strategies SEO Strategies SEO as Part of an E-Marketing Strategy Our Internet Marketing & SEO Services
3. What is E-Marketing? E-Marketing: also referred to as i-marketing, web marketing, online marketing, or internet marketing, is the marketing of products, services or events over the internet. The Internet has brought many unique benefits to marketing: Low-cost Global audiences 24x7 days presence Flexibility
4. What is SEO? Search Engine Optimization (SEO): is the process of improving the volume or quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic“) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.
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6. The internet has given people the ability to do research on product & services from the comfort of their homes.
10. Challenges of Today The problem today is everyone recognizes the importance of a website, so there millions of websites in each category. Example: The search term house painter results in 5.6 mmrelevant matches.
11. Placement in a Search Engine Sponsored Links: Also know as PPC companies, pay for each click. Some spend thousands of dollars in advertising per week. The sponsored/paid links will always appear as the first three on top and ten on the right.
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13. These are the ten free listings below the top three paid listings.
14. When searching, people usually will not go beyond three pages deep to find the information they are interested in.
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16. Common E-Marketing Strategies As with traditional marketing methods, a successful E-Marketing strategy combines multiple methods: Email Marketing Social Networking Blogging Article Writing Web Directory Submission Press Releases
17. E-mail Marketing Email Marketing: The promotion of products, services, company news or industry information via email. Pew Internet and American Life Project, says e-mail remains the number-one online activity of Americans. E-mail marketing can deliver a higher return on investment than methods such as direct mail, newspaper and radio advertising. E-mail marketing can be an effective, low-cost and fast method of building repeat business and credibility.
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19. Focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
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21. Article Writing Article Writing: An informative piece of writing that focuses on giving tips, advice, expert opinion etc. on a chosen topic. Article writing is a great way to make the public aware of an organization’s mission and background for their cause. Distributing those articles to article directories can generate a multitude of back-links and traffic to an organization’s website by using applicable keywords.
22. Key Directory Submission Web Directory: A directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Getting placement in online directories, especially niche directories, is a great way to increase search ability on the web and increase traffic to a organization’s website. There are hundreds of directories out there, meaning hundreds of opportunities to add addition pathways to a website.
23. Press Releases Press Release: Also referred to a news release, media release, or press statement is a written document directed at members of the news media or even to consumers, for the purpose of announcing something of importance. The traditional means of a press release has been to attract media attention, but when used in an E-Marketing strategy it can increase web traffic, reach donors directly and build an organization’s online presence.
24. SEO Strategies Introduction to E-Marketing & SEO E-Marketing Strategies SEO Strategies SEO as Part of an E-Marketing Strategy BizCentral USA’s Internet Marketing & SEO Services
25. Common SEO Strategies Search Engine Optimization combines all the elements of E-Marketing with website traffic building tactics such as: Link Building Keyword Optimization Title & Descriptions W3C Compliance
26. Link Building Link Building: The process of increasing the number of links pointing to a website that will increase its ability to be found. The primary reasons to build links free traffic through other websites and organic search optimization. In basic terms you will build “Link Popularity” that will increase your rankings on search engines when you have a large number of links pointing to your site from other well-ranked & relevant sites on the Web.
27. Keyword Optimization Keyword Optimization: The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Research must be done to determine the best keywords. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with an organization’s content. Keywords should also be implemented in the E-Marketing strategies listed in the previous section.
28. Title Tags & Meta Descriptions Title Tags: Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results; making the title tag an important potential call-to-action as well. Meta Descriptions: The meta description provides an opportunity to influence how your Web page is described in the search results. While descriptions may not improve your rankings, they can increase the probability that someone will click on a link.
29. WC3 Compliance W3C Compliance: The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web (abbreviated WWW or W3). It is necessary to make sure your website is complying with the W3C to ensure maximum search engine optimization.
30. SEO as Part of an E-Marketing Strategy Introduction to E-Marketing & SEO E-Marketing Strategies SEO Strategies SEO as Part of an E-Marketing Strategy Our Internet Marketing & SEO Services
31. The Overall Results Search Engine Optimization is an element of internet marketing that can dramatically increase a website’s rankings and an organizations visibility on the web. Elements of Internet Marketing and SEO must be combined to receive the maximum results. As you will see on the following slide, all items of E-Marketing & SEO relate to and affect one another.
32. Relationships of all Elements Press Releases Titles & Descriptions Keywords Link Building Article Writing Blogging Directory Submission Social Networking Email Marketing
33. Our Internet Marketing & SEO Services Introduction to E-Marketing & SEO E-Marketing Strategies SEO Strategies SEO as Part of an E-Marketing Strategy Our Internet Marketing & SEO Services
39. Conclusion There is no magic bullet and time is necessary to achieve results, but once achieved a company’s ROI can skyrocket. Overall benefits of a sound Internet Marketing & SEO strategy are: Free visits to website More online visibility More sales Less paid advertising costs
