Social Media should no longer be thought of as a marketing appendage, but rather instrumental in all aspects of business.

1. The Intrinsic Value of
Soci al M aedi

2. Obligatory and Shameless
Self-Promotional Slide
Griffanza is an Online Marketing Company
• Help businesses , Consultants and Non-Profits Get Found, Grow
& Prosper Online
• SEO
• Social Media
• Inbound Marketing
• Online Advertising
• Website Development
• Content Management
• Public Relations
• Analytics and Metrics

3. Presented by Bill Griffin
Owner/CEO
@bgriffin04 @Griffanza
Billy@Griffanza.com

4. Barriers to Social Media Adoption
We don’t know enough about Social Media to know where to begin
There’s no established way to measure
There is no funding
We don’t have the time
Social Media is not proven
Legal constraints and corporate policies
Social Media not a good use of employee time

5. What is Social Media?

6. Social Media is Electronic
Communication Systems
Interactive platforms via which individuals and
communities create and share user-generated content
~ Andreas Kaplan
Merriam-Webster : forms of electronic communication
(as Web sites for social networking and micro-blogging)
through which users create online communities to share
information, ideas, personal messages, and other
content (as videos)

7. 66% of online adults use social networking sites
62% of Fortune 500
companies have an active
corporate Twitter account
58% of Fortune 500
companies have a corporate
Facebook page

8. 82% of Customers are much more likely to a
company whose CEO and team engage in social
media.
77% of Customers are much more willing to
whose mission and values are defined
through their leaderships’ involvement in social
media.
*BRANDFog 2012 CEO, Social Media & Leadership Survey

9. Essential Questions Before
Starting Social Media

16. Grow
Strategy Network
Measure
Research Engage Tweak
Listen Policy ROI

17. Social Media Strategy

18. Social Media Policy

19. Engage

20. Social Media ROI

21. What is the Intrinsic Value of Social Media?

22. What’s the value?

23. The Top Two Benefits of Social Media Marketing
Increasing Exposure Increasing Traffic

24. 58% of marketers who have been using social media
for more than 3 years report it has helped them
improve sales

25. More Benefits of Using Social Media for Business
Business Intelligence
Business Partnerships
Client Retention
Client Education

26. Even More Benefits of Using
Social Media for Business
Innovation
Public Relations
Collaboration
Political Influence

27. Still More Benefits of Using Social Media for Business
Network Growth
Community Building
Fundraising
Event Promotion

29. YES… Still Even More Benefits of Using
Social Media for Business
Human Resources
Crowdsourcing
Opportunity
Customer Relations

30. What’s Next?

31. THANK YOU