Becommerce @ Ecommerce Forum 30092009

Marc Périn BeCommerce Director Brussel, 30 September 2009 Figures Inquiry 2008 and Facts Distance selling Belgium

Table of Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Figures BeCommerce Survey 2008 General remarks concerning the research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Figures BeCommerce Survey 2008 Global distance selling sales 2008 (online & offline) by Belgian companies: 1 477 billion €

Figures BeCommerce Survey 2008 Online sales by Belgian companies: 2005: 339 million € 2006: 675 million € (+ 99 %) 2007: 989 million € (+ 46 %) 2008: 1325 million € (+ 34 %) 2009: expectations : +15%

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Number of e-shops in Belgium

Number of e-shops in Belgium 2. Distinction between pure player and Multi-Channels 1/3 distance sellers are pure players : Only online sales 2/3 distance sellers are multichannel players : Online & offline sales ( via catalogue, direct mail, telephone, SMS, ….)

[object Object],[object Object],[object Object],Payment methods Payment methods pure players 2008

[object Object],[object Object],[object Object],Payment methods Payment methods all distance sellers 2008

Communication mix pure players 2008 Not used Not very important Important Very important Direct mail (via post) 71% 29% 0% 0% Direct mail (via e-mail) 14% 0% 14% 71% Internet banners 43% 29% 29% 0% Search engine optimization (SEO) 0% 0% 14% 86% Search engine advertisement (SEA) 14% 14% 0% 71% Other media (e.g. offline advertising) 43% 29% 0% 29%

Communication mix all distance sellers 2008 Not used Not very important Important Very important Direct mail (via post) 30% 20% 20% 30% Direct mail (via e-mail) 10% 0% 25% 65% Internet banners 15% 35% 35% 15% Search engine optimization (SEO) 10% 0% 30% 60% Search engine advertisement (SEA) 15% 5% 25% 55% Other media (e.g. offline advertising) 25% 35% 30% 10%

Opinions of the Belgian distance sellers The Belgian distance selling market will continue to grow in the next 2 years

Opinions of the Belgian distance sellers The competition with foreign distance selling companies will increase in the next 2 years

Opinions of the Belgian distance sellers The Internet will become the main ordering method in the next 2 years

FACT’s: 1. Consumer confidence : ,[object Object],[object Object],[object Object]

FACT’s: 2. Political Awareness – Governemental Attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FACT’s: 2. Political Awareness – Governemental Attention ,[object Object],[object Object]

FACT’s: 3. E-commerce partners awareness ,[object Object],[object Object],[object Object],[object Object],[object Object]

FACT’s: 3. E-commerce partners awareness ,[object Object],[object Object]

FACT’s: 4. And the e-entrepreneur? ,[object Object],[object Object],[object Object]

With thanks to our business partners

Becommerce @ Ecommerce Forum 30092009

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