This document lists and ranks 13 CSR heroes and their companies. It discusses how business is largely responsible for depleting the world's resources and causing environmental decline. It argues that we need businesses to shift from being eco-conservative to becoming eco-restorative by designing sustainable systems and products. The common threads among the ranked CSR heroes and their companies are that they have created breakthrough ethical businesses focused on sustainability.

1. CSR Hero’s and their Companies
July 2012
Edward Murphy Technical Director

2. #10 Paul Hawken

3. The Ecology of Commerce
• Every living system bar one on the planet is
in decline
• 6 billion humans are breeding exponentially
• We are in the middle of a once in a billion
year blow out sale of hydrocarbons
• 20% of worlds population are starving
• 1,1 billion mobilized 87% of the planets
resources
• BUSINESS is responsible for this plunder
• We have a design problem, a self
destructing design problem
• We don’t need eco conservative business,
we need eco restorative business

4. #9 Ray Anderson

5. InterfaceFlor

6. #8 Jeff Hollender

7. Seventh Generation Inc.

8. #7 Gary Hirshberg

9. Danone

10. #5 Jeffrey Swartz

11. Timberland

12. #4/3 David and Claire Hieatt

13. The HIUT Denim Company

14. #2 Dee Hock

15. VisaCard

16. #1 Dame Anita Roddick

17. The Body Shop

18. Breakthrough

19. Ethical Business
Common Threads

20. Summary
SUSTAINABLE BUSINESS