Intro marketing -management

3. Finding and increasing demand, also changing or reducing demand such as in demarketing. Demand Management Temporarily or permanently reducing the number of customers or shifting their demand. Demarketing

4. Customer Needs Product Price Promotion Distribution Customer Needs Product Price Promotion Distribution

6. Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept Customer-Driven

14. Projected loyalty High Profitability Low Long-term customers Short-term customers Good fit between company’s offerings and customer’s needs; high profit potential Limited fit between company’s offerings and customer’s needs; low profit potential Little fit between company’s offerings and customer’s needs; lowest profit potential Good fit between company’s offerings and customer’s needs; highest profit potential Strangers Butterflies True Friends Barnacles

15. #1 #2 Market Segmentation: Divide the market into segments of customers Target Marketing: Select the segment to cultivate

16. Rapid Globalization Ethics & Social Responsibility New World of Marketing Relationships Not-for-Profit Marketing