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BOLO2010 Hughes
1.
The Brand Establishment
2.
Have I mentioned
how happy I am n t running a small agency today?
3.
Humanizing
brands through Social Media
4.
Adored
Brands
5.
Humanized Brands
6.
Humanized brands
have a relationship with their consumer
7.
8.
Dialog
not Mono log
9.
10.
11.
12.
13.
14.
15.
16.
17.
INVENT. A diamond
is forever. The ultimate driving machine.
18.
19.
20.
21.
Operationalize before you
Humanize
22.
Traditional Media Spend
Buzz Effect Humanizing Effect Interactive Social Spend
23.
Traditional Media Spend
Buzz Effect Humanizing Effect Interactive Social Spend
24.
Traditional Media Spend
Buzz Effect Humanizing Effect Interactive Social Spend Optimum
25.
26.
27.
28.
29.
30.
31.
t hank you
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