3P Track

2. GOOD QUESTIONGOOD QUESTION
What is it thatWhat is it that
makes amakes a
companycompany
GREATGREAT??

4. WANTEDWANTED

5. The business equivalentThe business equivalent
of charismaof charisma
WHAT IS MOJO?

7. THE ORIGINALTHE ORIGINAL
SMALL GIANTSMALL GIANT

8. THE SIX CRITERIATHE SIX CRITERIA
1.1. The owners have reached a crossroads andThe owners have reached a crossroads and
made amade a CHOICECHOICE..
2.2. The company is recognized by its peers asThe company is recognized by its peers as
being thebeing the BESTBEST at what it does.at what it does.
3.3. The company has been singled out for itsThe company has been singled out for its
CONTRIBUTIONSCONTRIBUTIONS to its community.to its community.
4.4. The company has been consistentlyThe company has been consistently
PROFITABLEPROFITABLE for 15-20 years.for 15-20 years.
5.5. The company isThe company is “HUMAN-SCALE”“HUMAN-SCALE”..
6.6. The company hasThe company has MOJOMOJO..

10. #1: THE LEADER#1: THE LEADER
FACTORFACTOR
The owners and leadersThe owners and leaders
knowknow WHOWHO they are,they are,
WHATWHAT they want out ofthey want out of
business, andbusiness, and WHYWHY..

11. ARI WEINZWEIG AND
PAUL SAGINAW

12. GARY ERICKSON

13. The companies areThe companies are
ROOTEDROOTED in thein the
communities in whichcommunities in which
they do business.they do business.
#2: THE COMMUNITY#2: THE COMMUNITY
FACTORFACTOR

14. THE MONA LISATHE MONA LISA
PRINCIPLEPRINCIPLE

15. The companies enjoy close,The companies enjoy close,
PERSONALPERSONAL ties withties with
customers & suppliers.customers & suppliers.
#3: THE#3: THE
CUSTOMER/SUPPLIECUSTOMER/SUPPLIE
R FACTORR FACTOR

16. HER CUSTOMERS,HER CUSTOMERS,
HER PEOPLEHER PEOPLE

17. The customers comeThe customers come
second. Thesecond. The
EMPLOYEESEMPLOYEES come first.come first.
#4: THE EMPLOYEE#4: THE EMPLOYEE
FACTORFACTOR

20. FUN, FLAVORFULFUN, FLAVORFUL
FINANCEFINANCE

21. Trust and track—notTrust and track—not
command andcommand and
control.control.
ADDENDUM TOADDENDUM TO
FACTOR #4FACTOR #4

22. PIZZA ON PURPOSE

23. The companies have aThe companies have a
sound business modelsound business model
and protect theirand protect their GROSSGROSS
MARGINSMARGINS..
#5: THE (MISSING)#5: THE (MISSING)
MARGIN FACTORMARGIN FACTOR

24. ONE FATEFUL DECISIONONE FATEFUL DECISION

25. The owners and leaders areThe owners and leaders are
inin LOVELOVE with what theirwith what their
companies do.companies do.
#6: THE PASSION#6: THE PASSION
FACTORFACTOR

26. the soul ofthe soul of
an artistan artist……
…whosewhose means of
expression happens
to be business

27. LOVES BEERLOVES BEER

28. LOVES BEING ALOVES BEING A
HOSTHOST

29. LOVES BOXESLOVES BOXES

30. You can’t take care ofYou can’t take care of
others unless you takeothers unless you take
care of yourself first.care of yourself first.
ADDENDUM TOADDENDUM TO
FACTOR #6FACTOR #6

31. Time Out

32. P% – D% = Net Promoter
Score

33. WhyWhy
ThatThat
MattersMatters
To YouTo You

34. www.smallgiants.org