2. T h e L o o k i n g l a s s
consultancy
There Are No
Limits
Need
what you do has never been more valuable
Opportunity
how you do it has never been more
undefined
Potential
a marriage of art and commerce
3. T h e L o o k i n g l a s s
consultancy
Focus
Only Then
Say
‘No’
What Kodak Never Knew
what Netflix knew (and then
forgot)
4. T h e L o o k i n g l a s s
consultancy
What Are We
Doing Here?
What People Need
what companies do
Every Day is an
Opportunity Cost
for everyone
5. T h e L o o k i n g l a s s
consultancy
In Times of
Change
We Lean On
What We
Know
Every Organization Is
Perfectly Aligned
to get the results
it currently gets
A Broken Model
the lessons of Picasso
6. T h e L o o k i n g l a s s
consultancy
The Purpose of
Every Business
To Create a Customer
not find or earn or satisfy
Not What They Want
Henry Ford
What They Need
Apple
Fast Company
7. T h e L o o k i n g l a s s
consultancy
How To
Separate
Yourself From
The Competition
Listen
a natural skill for digital companies
Create an API
let the marketplace lead you
8. T h e L o o k i n g l a s s
consultancy
12 Characteristics
Of A Company
Built For The
Future
1. Rain Forest not Ferrari
2. Horizontal
3. Fast
4. Front-to-Back
5. Pro-active
6. Flexible
7. Evolutionary
8. Real-Time
9. Technological
10. Open-Plan
11. Multi-Generational
12. Networked
9. T h e L o o k i n g l a s s
consultancy
How Do I
Start?
Know Where You Are
the Digital Continuum
Know Where You
Want To Be
Plan The Last Day First™
the rest is geometry
Let Your People
Help You
unlock your entrepreneurs
10. T h e L o o k i n g l a s s
consultancy
The Race To The
Future
Will Not Be Won By
Companies With The Best
Talent
But By Companies Who
Use Talent Best
Which Coincidentally
Attracts The Best Talent
11. T h e L o o k i n g l a s s
consultancy
Why Can’t
That Be You?
